Latest Entries

Quality = Increased Rankings and Happy Visitors

Quality = Increased Rankings and Happy Visitors

Just a quick snippet on this one.  As the latest round of updates to Google’s Algorithm still has everyone talking there is one constant that seems to remain true…Quality.  Quality can have many facets to it.  With the need to dominate SEO for many businesses being paramount to compliment PPC strategies keeping up to date can sometimes be challenging. In the online world just a few of the indicators of quality can be: Quality Content Quality Design Quality User Experience Quality... 

How Do You Stand out With 600+ Million People Competing for Attention?

How Do You Stand out With 600+ Million People Competing for Attention?

Envision a stadium packed with people.  There is a buzz of conversation going on all about you.  No event has started yet, just people talking about what is going to happen.  You can feel the energy from all of those around you. In this sea of people you hold a solution that can help many of them.  Actually your solution can help a few million of them.  With so much conversation happening how can you possibly get them to take notice?  They seem so pre-occupied with sharing with each other about... 

What is Your NewsFeed Marketing Strategy?

What is Your NewsFeed Marketing Strategy?

Fan pages are fun.  You get the opportunity to create graphics, incorporate video, write copy, and then you get to share that creation with everyone you know (and many you don’t).  It’s a creative process and one that is similar to the grand opening of a great restaurant. At the opening of a restaurant the owner has taken the time to diligently prepare the location.  New flooring, kitchen upgrades, no expense spared in preparation for guests coming to enjoy a great meal and conversation. ... 

Discover Key Metrics To Generate More Real Estate Sales

Discover Key Metrics To Generate More Real Estate Sales

When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

Real Estate Internet Marketing - We Are Back

Real Estate Internet Marketing - We Are Back

To all of our readers, we owe a bit of an apology.  We have been out and about and have ignored contributing posts here to our blog.  We certainly haven’t been out of the game, we have been sharing tips, methods, and techniques on real estate marketing throughout the country. We wanted to share a little insight on what we have been up to and give you some idea of where we are going to take this blog over the next year.  The past 8+ months have been an interesting ride and we look forward... 

Does Microsoft Have a Hit With BING? Or Is It A Bust?

Does Microsoft Have a Hit With BING? Or Is It A Bust?

Microsoft has rebranded it’s search engine as BING.  Instead of the simplicity of the Google interface, they have a large image that is a bit distracting and yet still impressive looking.  The search box is prominent and employs a “search suggest” type functionality that we are all becoming used to since Google and Yahoo have made it part of their search engines. Search with Microsoft BING   Although it is certainly noticeable that they have updated their algorithm, one of the... 

Facebook is a Tool Not a Vacation

Facebook is a Tool Not a Vacation

The pace of real estate agents joining Facebook is amazing. My brother and I started watching how many agents were on Facebook over 6 months ago. We were finding out how many people identified themselves as real estate agents and back then it was just over 50K agents had put somewhere in their profile that they were in fact in real estate. Fast forward several months later and there were over 125K real estate agents on Facebook. What we have found in doing live training events on Social Networking... 

What We Discovered In the IE Last Week

What We Discovered In the IE Last Week

If you have never been to the IE (Inland Empire) in California it is just east of Los Angeles County and North of San Diego County. You will head through it on your way to Las Vegas if you drive or on your way to Lakes and “the River”. This area comes with many stereotypes that our audiences informed us of last week. We were told the following: “Not all of us have lifted trucks” “See we do have all of our teeth here” “The river is fun” - We never said... 

Google Adwords Don’t Work For Real Estate

Google Adwords Don’t Work For Real Estate

For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising.  My revelation that ads don’t work comes after speaking with agents all across the country.  One of the most common items I hear is that they want traffic to their websites, but it can’t be with Google Adwords because it “doesn’t work”. I have to admit that I was shocked that this was one of the most consistent answers.  After all... 

Discover More On Todays Web With A Good Read

Discover More On Todays Web With A Good Read

The latest book I have been reading is a book by Jeff Jarvis, entitled “What Would Google Do?”.  My wife saw it at the bookstore and figured it would be right up my alley! Before opening the cover I thought it might be a book focused on why Google is so dominant and where their reach might yet still extend.  Although he does make some leaps into how Google could dominate other industries it is more of a guide in how we can take the methodology of Google and apply it to other industries. He...