When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

To all of our readers, we owe a bit of an apology.  We have been out and about and have ignored contributing posts here to our blog.  We certainly haven’t been out of the game, we have been sharing tips, methods, and techniques on real estate marketing throughout the country. We wanted to share a little insight on what we have been up to and give you some idea of where we are going to take this blog over the next year.  The past 8+ months have been an interesting ride and we look forward... 

Microsoft has rebranded it’s search engine as BING.  Instead of the simplicity of the Google interface, they have a large image that is a bit distracting and yet still impressive looking.  The search box is prominent and employs a “search suggest” type functionality that we are all becoming used to since Google and Yahoo have made it part of their search engines. Search with Microsoft BING   Although it is certainly noticeable that they have updated their algorithm, one of the... 

The pace of real estate agents joining Facebook is amazing. My brother and I started watching how many agents were on Facebook over 6 months ago. We were finding out how many people identified themselves as real estate agents and back then it was just over 50K agents had put somewhere in their profile that they were in fact in real estate. Fast forward several months later and there were over 125K real estate agents on Facebook. What we have found in doing live training events on Social Networking... 

If you have never been to the IE (Inland Empire) in California it is just east of Los Angeles County and North of San Diego County. You will head through it on your way to Las Vegas if you drive or on your way to Lakes and “the River”. This area comes with many stereotypes that our audiences informed us of last week. We were told the following: “Not all of us have lifted trucks” “See we do have all of our teeth here” “The river is fun” - We never said... 

For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising.  My revelation that ads don’t work comes after speaking with agents all across the country.  One of the most common items I hear is that they want traffic to their websites, but it can’t be with Google Adwords because it “doesn’t work”. I have to admit that I was shocked that this was one of the most consistent answers.  After all... 

The latest book I have been reading is a book by Jeff Jarvis, entitled “What Would Google Do?”.  My wife saw it at the bookstore and figured it would be right up my alley! Before opening the cover I thought it might be a book focused on why Google is so dominant and where their reach might yet still extend.  Although he does make some leaps into how Google could dominate other industries it is more of a guide in how we can take the methodology of Google and apply it to other industries. He... 

From time to time my brother and I get sent e-mails with requests or questions and sometimes outright frustration on items that agents are going through. In one particular e-mail from an agent in a Las Vegas, NV where the state has been hit hard we got the following and this is an excerpt from the e-mail. I am getting calls from an ad I took out in a local real estate magazine to the tune of 276 calls each and every month but they all seem to be interested in bank owned properties and they never... 

James and I were out this week doing training for real estate agents on social networking. Live training events are great because we get to meet new people in new areas and see what is going on. Many times agents greet us with “This all sounds great but Facebook & all of this social network is for teenagers”. Now that might sounds like a fair assesment at first however let me share conversation we just recently had with a teenager who was helping us get our office organized. For anyone... 

Failure with your real estate website is guaranteed. You will not get a single lead from your website so you mine as well go back to door knocking, cold calling, and sending out 1,000’s of pieces of mail that have not a single chance of working. Does this sound like something you want to happen to you? If it is then please by all means continue on the path you are on. In fact I would like to give you the formula to guarantee that ALL of your efforts on real estate marketing for your website...