There are quite a few out on the Internet who believe that real estate professionals should not do pay per click advertising. Many say that real estate professionals should just pay large companies who do pay per click advertising to do it for them. I am not one of those people. I believe that every real estate professional can (if they so desire) do their own pay per click advertising with Google Adwords, Yahoo, or MSN Adcenter. Let’s start with a few reasons on why you should do your very... 

Did you know that not everyone will succeed on the Internet? Now truth be told many can be successful on the Internet but many more will never generate a lead, never never book an appointment, never close any business from their real estate website or real estate blog. Do you know why? The answer is easy, they will never start. The easiest way to guarantee failure is to never start. I have met some great agents, agents who will succeed, agents who are already successful, and agents who are not going... 

As we are teaching in different cities we still frequently run into real estate agents who haven’t started a blog yet.  Now, that’s not really the part I find surprising.  Real estate has traditionally been a bit slow in adopting technology so I certainly understand the often slow rate for this industry to use new tools.  What I do find surprising though are the reasons that people find NOT to start blogging. Here are some of the most common ones that we have heard: I don’t... 

 In high school I was a cross country and track runner.  In fact my twin brother and I ran cross-country all 4 years.  The best coach we ever had for cross country was a gentleman by the name of Carter Yarborough.  He really had a passion for the sport; in fact, he enjoyed it so much he actually donated his time to coach us. Before the summer of our senior year he asked us what times we wanted to achieve for our races in the upcoming season.  Being as it was our final year we had some aggressive... 

We are up in the beautiful bay area and while we are here we want to make sure to make a few posts that relate directly to improving websites and blogs in the bay area. You might be thinking “What do Joey and Jamey possibly know about the bay area?”. The answer is not much and because of that we are probably just like some of our clients. Never ever assume that your client know what you know. Their job isn’t real estate and there are things they know that you don’t. You want... 

Why would we be speaking about a specific way to increase one areas websites or blogs? Well we happen to be in Santa Cruz, CA today and in Carmel as well. If you missed the previous post about our trip up north (check out related posts at the bottom of this post) and you can see our complete schedule of where we are going to be for the next several days.  Before we get into it the post today in case anyone wants to attend one of the free seminars that is happening today the information is below... 

 One of the big things every real estate professional wants to know is how well they are doing.  As real estate agents we are trained to track some key data.  I mean after all we religiously check some of the following: How many deals have I closed this year? What is my gross commission amount? What is my sales volume? This all seems pretty natural, after all, we got into real estate to help people buy and sell homes so we need to track this sort of data! Now, enter the world of real estate... 

Who can argue with Google right? Google makes the rules (at least for their own search engine) and we are expected to follow. You don’t have to you just won’t be showing up in their search results any time soon. The recent article by Jefferson Graham of the USA Today he speaks with Matt Cutts of Google.  “Good directions drive traffic to your website” discuss some key points of how Google goes about determining the page rank of a website and how they (Google) then goes about... 

 Keywords truly form the foundation of both blogs and real estate websites.  In order for our blogs and websites to be found they need to be rich with the content that people are actually searching for. Your content should be well written and the search engine determines what the page is about by “looking” at the page and seeing the different “keywords” that compose the page.  Now, there are a couple of basic ways you can find out what people are searching on out there. ... 

Statistics and facts have long been the favorites of the real estate investor. We don’t normally have to use statistics with first time or even move up home buyers and sellers because they are buying a home first and an investment second. If they aren’t buying that way they really should be. Real estate investors need facts and agents and lenders that work with clients who purchase income properties know that educating a first time investor can take a bit of time. The website www.eRealInvestor.com...