Often in the old advertising world of long ago you had to mail items out and wait to see how the response rate went or you waited for the magazine ad to go out and you waited to see if you got calls. If you didn’t get any calls you changed the ad. But this process took weeks at best. It is expensive testing and you were having to deal with designers, copy write people, and the publisher as well. Now don’t get me wrong magazines are not dead and we are not writing them off. But the beauty of Google and Yahoo is that their system allows you to check instantly whether you are doing things well.

In fact you get to know almost instantly how things are going. Set-up an add, select keywords, set a budget, and 5 minutes later the faucet is open. If you get a bunch of people clicking and visiting your website but now buys or sign ups you should look at your website. No one clicking your ad, then look at the copy. The great part is you can do this in minutes on Google.

Try different things, look at others ads, and most of all test. So if you want to know how your ad is performing just log into your Google Adwords account and check. It will tell you what your CTR(Click Through Rate) is. Your goal should be to keep this over 1%. Your sign up rate should be over 4%. If you aren’t acheiving these than look at your ad or your copy on the landing page. In future posts we will highlight some changes you can make to landing pages.