Often times we have people who get 30, 40, or 50 leads a month but they aren’t getting any new appointments out of these leads. These agents are doing the necessary components of real estate Internet marketing to get the leads but failing to convert to appointments so they can producer more commission income.

Now first ignore anything you have heard about Internet buyers not being ready for 6 months, 9 months, or more. The reason we say that is there is today business in the leads that you are receiving. In fact the whole concept of your website and marketing your real estate business is to find clients who need help today, tomorrow, and 6 months from now. What some agents who respond to real estate Internet leads don’t realize is that those people may be requesting on other agents websites as well. We hope that isn’t a surprise to anyone. After all buyers or sellers just want information and they want it quickly. So how do you make sure you get to them before they leave and go to another agents website?

We have found there are 3 big tips that agents can follow to convert more real estate Internet leads.

1. Respond within 7 minutes - now the quicker the better. The Internet generation likes to get there information quickly and if they can’t get it quick enough they will move on. It is all about the information that they want so give it to them.
2. Don’t use auto responders - These are e-mails that are generated automatically when people sign up. People know what they look like. You are better off writing templates and then customizing them to people’s requests. Our team gets over 250 leads a month and still people get a personal response.
3. Call them if they gave you a phone number - Now this may sound obvious but some agents don’t. Call them and ask them about what they need. It’s not about you so don’t sell them just ask them questions. In fact ask them to come on in and meet with you. Trust us this works and they will come in!

We hope these 3 tips improves your real estate Internet marketing that you are doing and that it will help you convert more of your real estate leads that you get from your websites. Good luck and don’t hesitate to visit the scripts section so you can get some ideas of what to ask or say to these prospective clients.

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