It always amazes me that people don’t have anything new to add to their websites. They wonder what they should do what marketing they should do for their real estate career. Often the easiest thing is right before their eyes or it is already in the mind. Real Estate Marketing online should focus on the content.

Now this may sound obvious but it isn’t always the case. We speak literally hundreds of times a year before different groups of Realtors and most can tell us everything that is going on in their particular market but yet none of this is available on their websites. So we just wanted to cover a few tips on real estate marketing that works online that might not work easily in other mediums such as magazine ads, flyer’s, or radio.

1. Neighborhood Information - This is one of the easiest things to put on your website because you already probably know a whole bunch of things about the neighborhood you farm in. Post this information to a neighborhood blog. You can get one for FREE at www.blogger.com. We recommend getting your own personal domain from a company like www.TopAgentDomains.com.
2. Statistics - Some MLS systems generate this in easy reports others you have to run reports manually. Customers want to know the average days on market, list to sales ratios, how many homes are available. You mine as well be the source!
3. Event notices or news - This is easiest to do with a blog. Post that there is going to be a work party cleaning up a park, that a street is being worked on, that a church is doing a fundraiser. You can literally become the source for information in your neighborhood.

The three tips above will help keep your website fresh and more importantly keeps your real estate marketing at the front edge of the Internet. If you can even do a post or two a week you will be ahead of 98% of all other real estate professionals who think they are doing real estate marketing better than you are! Good luck and we hope that this helps you succeed online.