The Internet is all about buyers they say. Well it is true that buyers do look quite a bit and the National Association of Realtors® does state that over 75% of buyers now begin their search online. This number is only going to increase until it reaches as close to 100% as humanely possible.

Remember your real estate marketing online is about attracting the kind of client you want to work with. So if you want buyers provide information that buyers want. If you want to attract sellers than you have to give them what they want. So here is a little story we thought we would share with you.

Last night I went on a listing appointment. We received a direct call from one of our websites on Monday booked an appointment for Wednesday and signed the listing contract that night. In fact we beat out 2 other top agents in the area who send postcards, take out ads, and farm in the area. The sellers called us though after the first two agents didn’t deliver a consistent online message. The seller went online and called us! No CMA request, No direct e-mail, just a direct call.

So how did this come about? Well this happened because we give lots of information away for sellers. A free seller section, free tips (hint we wrote our own content not standard content), and lots of other free goodies for sellers including an Instant CMA tool that they don’t need us to compile information for them.

So 3 tips to make sure sellers can contact you easily:

1. Have a complete seller section – make it easy to find and preferably have a very obvious link from the first page.
2. Make your phone number obvious – I know that this is one we keep repeating but many websites don’t make it easy to call.
3. Respond quickly – For live calls preferably you answer them and don’t let it go to a phone system. Have a dedicated line if you can so it doesn’t have to go through the main receptionist at the front desk. We have a direct line for local callers and a toll free line that goes right to our team.

These 3 tips will make sure that you not only get the appointment but will set the stage so you can get the listing! We hope this helps you succeed and get more listings from your website!