As real estate agents and other professionals working on real estate internet marketing have been coming online, a major focus has been on keywords and concentrating on those most popular keywords that people are typing. What about the keywords and phrases that don’t show up in many of the word research tools?

The theory of “Long Tail” search is the following. It states that “the sum of the searches on all the low volume terms = the sum of the traffic on all the high volume terms.”. What does this mean?

• The lead keywords of the search curve are the most competitive (i.e. real estate, or real estate marketing”
• Keywords at the tail of the search curve are less competitive

If the keywords at the end of the tail are less competitive then it gives you an opportunity to take advantage of those keywords! In fact, in a post by Eric Enge at Search Engine Watch on May 21st, they stated: “At Google’s Universal Search announcement, Udi Manber put up a slide that stated that 20% to 25% of the search queries Google sees every day are search queries it has never seen before.” WOW. That means you don’t have to compete on the largest terms if you don’t want to, because you can take advantage of the less competitive unique queries!

If you want to do more research on the Long Tail, SEOmoz has some wonderful posts to read more. One of the posts,, written by Hamlet Batista, Uncovering the Invisble Tail, is really helpful to learning more. Look for more of our posts here at OnlineRealEstateSuccess on ways to take advantage of that invisble tail!