As you are continuing to practice your SEO skills through development of content and use of tools like WordTracker to find the most often searched words, sometimes we lose track of which words are the ones generating traffic and which ones are actually leading to conversions.

The high volume search phrases “myarea real estate” are usually the most competitive and many strive to show up on the first page of Google so you can get those customers, but are they converting for you? It very well may, but before you spend more time writing up pages and garnering those coveted back links take a look at which words are really working for you. Here is a small sample from one of our websites. This is a snapshot from Google Analytics of some terms that are providing traffic to our Long Beach Condos website.

(the first column next to the keywords is the number of visitors, 2nd column is # of pages visited, and the last column is the average time spent on the website)

Now, note the same portion of the report, but we have a view of the word phrases that are converting.

(the column next to the words is the number of conversions for that phrase)

Hmmm, they aren’t the same! This is important as you are working on your website as you may want to add content, create PPC ads, or put up some BLOG posts for the words that are converting.Now, dig in your reporting tool deep so you can find out what is going on. We looked and found that the plural version of one the phrases we listed above “long beach lofts” is converting so we added some more content and kept our ads running for that so we can continue get contacts from our website.

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