With all of the great tools that Google has to report to you what is going on with your ads, campaigns, and keywords it is quite easy to get soley focused on a few stats and the one that is, in my opinion, the easiest to get focused on is CTR or Click Through Rate. Now obviously this is a very important part of the Google formula. Google uses CTR to judge how effective your ad is and by that where you will place combined with your bid amount. That is not the point of this post however. Today I want to make sure you focus on your cost per conversion. This is how much you are paying to get a lead or to get a purchase. In real estate you are paying for a chance to help someone with real estate information.

So the cost you pay is very important. We find that at least 1 out of every 10 leads that we receive is ready to meet with us today. Now of course we have to ask them to meet with us but we find this to be true time and time again over the number of leads our team generates every month. Keeping an eye on the cost is key. We of course always want the lowest cost per lead possible and are always looking at our ads to drive the cost down. Currently our cost is just slightly over $10.32 per lead for our condo website. The average commission on condos we sell, we focus on the entry level, is $7,950. We know that it will take at least 10 leads or $103.20 to get 1 solid buying appointment and 25% of the time that person will buy within the next 90 days. So we pay $412.00 for each closed sale or a 19.29 times our money in return. That that is just within 90 days as we know that another 25% of those will also buy within 12 months and we just have to follow-up with them.

So with all of these numbers you want to focus on your ads and your cost per lead. Make sure that you use Googles conversion code in your website. Have your webmaster put it in for you so you can judge the ultimate success of your landing pages.