One of the things that can frustrate anyone who uses Google AdWords is not seeing results. Now one of the surest ways to make sure you don’t get the results you desire is to drive all visitors from Your Google AdWords Campaign to your home page. There are reasons for this so we will go over our

Top 4 Reasons Not to Point Your Ads to Your Home Page

1. They are looking for something specific - this is the best reason not to point an ad to your home page. A user who clicks your ad has something very specific in mind. Your home page is general. Give them what they want.
2. It will take more visitors to get the same results - If you weren’t paying for each and every visitor this may not be a big deal but you are. So if you have to pay for 10 times as many visitors to get the same results then you are just wasting money.
3. It is not how Google Recommends you to do it - Now Google even tells you in various tutorials that you want to make your ads specific and make sure they match up to your landing page or destination page. Ensuring that you follow a winning formula is a great way to ensure success.
4. Your Visitor wasn’t trying to get to your home page - often times the home page is a great place to start for a user who finds you organically because it provides an array of choices to start their visit but the visitor wasn’t trying to get to a general page.

Remember you want your ads to go to pages that match up to exactly what the user was looking for. In a perfect world each ad would go to it’s own page and that would be exactly what the user was looking for. Since we don’t have the time for perfection we want to strive toward it and make sure that each ad goes to a page within the website that matches to that ad. If you don’t have a page that matches the ad you may want to ad a page. Good luck with Google. For more information on how to improve your ads check out our 5 Tips to Improve Ad Performance Guide.