Looking at just the home page of your website to ensure a user gets to the “most important” areas of your website can be a big mistake. I have seen some groups state that you MUST put a tool to search the MLS and a tool for CMA’s prominent on your home page because that’s what a internet buyer is looking for. While I think they are often looking for that type of information, only making tools like that easy to get to on your home page can lead to losing the visitors who enter from other pages.

For example on one of our websites dedicated to Long Beach Condos, only 14% of our visitors came in through the home page! WOW! If we only concentrated on making powerful tools available on the home page we might miss out on a some great contacts.

So what should we do instead? Here are 3 ways to ensure you capitalize on visitors coming in through any landing page:

1. Call to Action - Have a Call to action on every page. Whether the call to action is to a buyer tool like an MLS search or a seller tool like a CMA make it easy for the visitor to see they need to go there.
2. Menu Choice - If you find your MLS search tool is possible, make it a selection on the navigation of your website so regardless of the landing page a visitor can get there.
3. Review your reporting tools - See which pages have become popular using your Google Analytics or other reporting tool so you can ensure people are converting from those pages.

So have fun looking at the pages on your website so you can capitalize on visitors finding your website on any page!