5 Ways to Succeed at Real Estate Pay Per Click

Posted Mar.19, 2008 by Joseph Bridges in Google, Google Adwords

Real estate pay per click advertising is hated by some and loved by others. I personally love pay per click advertising. I believe that taking out paid ads on Google, Yahoo, & MSN is a fantastic way to generate instant, targeted, and focused traffic to your website. In fact I think there is no better way to generate immediate results then to take out these small ads.

If you have ever taken out a classified ad in a newspaper and enjoyed getting calls to a Google Ads are the new way of classified ads phone number then you will enjoy real estate pay per click advertising. It is the modern day version of a classified ad. In order to have a successful implementation of pay per click advertising there are some definite rules you will want to follow.

Set a daily budget – If you can’t afford to spend it make sure that you don’t! Google has the ability, as to the other engines, to limit how much is spent in a day. If you can afford $1 a day (like I recommend starting) then put in $1. Don’t assume that “Google won’t spend it”.
Don’t pick obvious key words to advertise on – It is easy to pick the keyword of “Santa Monica Homes”. That isn’t creative and someone typing that in may or may not be looking for a home to buy or sell at the moment. These words will also be more expensive than a phrase like “Santa Monica CA Homes For Sale”.
Offer something of value – People are looking for something. You just have to figure out what they want. It is easier than you think though. Are you offering them something of value? Are you giving them the information that they crave? If you match what they want they will click. Free Foreclosure List, Free home list, free list of condos, free market value of your home are great items that home buyers or sellers would be looking for.
Track & Monitor your results - Paid search offers instant feedback. You will either have people clicking on your ads or they won’t be. For the early going you will wan to check in at least once a day to see how your ads are performing. Are you getting clicks? What are your clicks costing you? Are you getting leads?
Be Patient – just because the feedback is instant don’t expect the results to be instant. Now trust me they will be pretty instant such as 24-48 hours but they may not be within an hour or two. Once you receive the lead the rest will be up to you!

Real estate pay per click is one of the great ways to generate a constant steady flow of quality leads to your website. I recommend starting with pay per click advertising with Google and starting slow. While there are many companies that offer services to real estate professionals to perform pay per click services I believe that no one cares more about your advertising than you do. Take the time to learn more about real estate pay per click advertising and how it can benefit you.