As we just recently wrote on converting visitors on your website using conversion tools, we thought it would be helpful to provide more information about a technology that is rapidly becoming maindstream.

Texting, traditionally thought of as the action that teenagers waste excessive time (and money) is now hitting the real estate.  With a new powerful tool you can actually give prospective buyers the opportunity to get the information they want about one of your listings right on their cell phone, instantly!

Before your eyes roll back in your head and thinking “great, one more tool to learn” here are some facts about texting:

• 2 out of 3 Americans are texting on a regular basis
• MLS Info on Phones is already used in Europe
• Faster than voicemail

I have seen it first hand in Europe where you can text to get floor plans and more information on properties.   I was so surprised when I saw this and then equally surprised we had not adopted it yet.  The nice thing is that was just a few months ago I saw it in Europe and now we do have the ability to use it on our listings and websites.

The company that provides this nation wide is TextMyMLS.  They work through statewide representatives so try to find out who runs your state as they might be offering special promotions.  Here in California we (OnlineRealEstateSuccess)have been able to get the set-up fee waived for anyone who would like to get started.

This is a great opportunity to give buyers a new way to get information about your listing and the best part is, you get their info when they text the number!  Have fun getting your listings sold and you might just be noticed by new sellers as the agent who is using technology to actual sell listings.

To your continued success online.