Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t worth their time or their money to invest in that kind of advertising for a variety of reasons. Many of those reasons are as follows:

• Fear of failure
• Fear of going broke
• Fear of trying

Today I thought I would highlight a real example from a real estate pay per click campaign that my brother and I have been running for just over 14 months. Now to be honest the page that this ad has been directing to has generated over $96,893 in commissions from a single page in 14 months.

So let’s look at what the stats mean and talk about how you can create this for yourself. The screen shot is taken from a single Google Adgroup that my brother and I haveen running and it goes directly to a single page (not the home page). This page gives the user some very useful information and makes multiple calls to action to request the visitor to either register, call, or look at the MLS for more information. As you can see from the screen shot it has registered 55 conversions over that time frame and from the conversion tracking (done with Google’s conversion tool) you can see each lead costs $8. Now obviously every lead didn’t work but we did generate well over $45,000 in commissions from spending just slightly over $440! This is the beauty of pay per click. We controlled exactly what word, exactly what page they went to, and created a predictable result from it. You too can do this. I am not saying you should only do pay per click but you should make it a piece of your online marketing strategy. In fact you should do both SEO and Pay Per Click. Check out www.RealEstateSEOSystem.com and you will see how you can get an SEO System and a per per click system that you can use on your blog or your website.