It sure sounds remarkable.  Imagine being 100 pounds overweight and then just taking the simple act of joining a gym and staring at it to lose those 100 pounds!  It would be nice, but sadly untrue.  Many of the infomercials on TV claim near such unimaginable results and people flock to the phones and order the “miracle” pills so they can continue with their normal lives and still lose weight.Now, what does this have to do with real estate marketing online? 

Lately I have seen 2 things happening out there in the real estate market.

1. Empty Promises - I have seen a number of classes, products, and vendors promising real estate professionals that if they just sit through a class or buy a product that they can have successful real estate websites and blogs overnight.  Really?  The reality is that you can be successful quickly, but it will take a bit longer than 24 hours (often just a couple of months though so don’t worry too much).
2. Agents doing nothing - Much like the man who would just stare at the gym I see many real estate professionals approach online real estate marketing with the thought of if they do nothing their websites and blogs will generate them leads and commissions.

So, now that we know there isn’t a magic pill and that we can’t just sit and do nothing if we want to succeed; what should we be focusing on?  Here are 3 of the top things you can work on today to start dominating online.

1. Start a Blog or Website - After all, most people start their path of fitness by joining a gym, so for you, you have to start with getting a blog or website.  You can make both generate leads, but you need to start.  Starting with 1 or the other will make it not so overwhelming.
2. Write about your area - Whether you have a blog or a real estate website, writing about your area is the easiest item to start with.  Start off simply by writing about the areas that you work.  You will find that you have quite a bit to say, so make it simple and take it in small chunks.  Start by writing out your favorite neighborhoods to work in and move out from there.  You can use this content on your blog or your website.
3. Pay for Advertising- Yes, I said it, pay for some online advertising.  I am waiting for all of the bloggers out there to say “pay per click doesn’t work” or “it’s a waste of money”, but in reality when used correctly it can help you get cheap focused leads.  It will also help you to drive instant traffic to your website so you can see if your website is going to convert leads like you had hoped.

Starting with just the simple 3 action items above will make it easier for you to start seeing the benefits.  Many people start seeing leads from their website the first day they turn on their paid ads.  With a little bit of work and just a little bit of money you can start generating those leads that will help you reach your commission goals. 

Get the guidance you need to maximize your online presence with our real estate seo system or our real estate blog system. To your success online!

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