Use Analytics to Gain a Competitive Advantage
Statistics and facts have long been the favorites of the real estate investor. We don’t normally have to use statistics with first time or even move up home buyers and sellers because they are buying a home first and an investment second. If they aren’t buying that way they really should be.
Real estate investors need facts and agents and lenders that work with clients who purchase income properties know that educating a first time investor can take a bit of time. The website www.eRealInvestor.com gives the real estate investor easy to use tools that allow a few short cuts.
They tools allow you to adjust variables such as purchase price, down payment, taxes, vacancy rate, appreciation rate, etc to find what the site refers to as a “Real Deal” when the property meets certain guidelines. Now I would leave the determination of a “Real Deal” to the real estate investor and their real estate professional. You can never replace hands on knowledge, experience, and training for a tool but I do believe this site starts the education level for agents and their clients.
There are other sites available that offer tools for your clients such as www.Krunching.com and www.ReMapper.com as well that are competing for information. I would make sure that your clients are aware of these tools and make sure you are aware that these tools exist to take work off of you and to let your client feel more comfortable with their investing goals.
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June 24th, 2008 at 8:02 am
[...] Use Analytics to Gain a Competitive Advantage Tags: google analytics, real estate success, real estate website, web reports [...]
July 25th, 2008 at 4:36 pm
Thanks for the comments, Joseph. Couple of other points:
- The eRealInvestor application can help both consumers (primary homebuyers) and investors to visualize and compare down payment and interest rate scenarios to see payments, cash flow, etc.
- The application be included directly on an agent’s site with a button that says “Analyze.” See an example here:
http://c21mountainlifestyles.com/popup/listing_detail/detail.htm?scope=ALL&id=30619941
July 25th, 2008 at 4:55 pm
Mike,
That is cool. Anytime people can see everything they are looking at with real numbers and the charts are extremely easy to see.
Let me know if you ever have time for an interview about the product and how to use it to its best abilities.
–Joey