Keywords, keywords, where art thou?
Oh, if people could just hear me calling to them, surely they would choose my real estate website….right? Maybe if I new exactly what they were calling I could have my website answer, that would be much easier!
Understanding keywords is truly the art of understanding what people are calling for (in this case typing for 
).
For those that are new to marketing online (and maybe those who think they know but are too afraid to ask), I thought we would discuss keywords. Keywords are really at the foundation of Internet marketing so I think they are worth some discussion. Before you get bored, at its most basic, what are keywords?
At the most fundamental level keywords can simply be defined as:
The words that a person types into the search box of search engines like Google and Yahoo
So if that is really all that keywords are, why is everyone spending so much time thinking about them? Well, the reality is that keywords are truly the foundation of your success online. You can use keywords in the following manner:
- Real Estate Website Content - If you know what people are typing then you can create content that is composed of those keywords. In other words if people are searching for something like “Santa Monica Condos” every month then you would want to have a page (or pages) on your website that are all about “Santa Monica Condos”. This would be the most fundamental aspect where you would want to use your new found knowledge of keywords.
- Real Estate Pay Per Click - As people are typing and searching for information they are typing keywords into the search box. Now, with pay per click you can have your targeted ad served up when the user types a certain keyword. Better yet, you can make sure your ad copy focuses just on the keyword they are typing. That is a focused ad!
- Blog Posts - In addition to creating content on your website for those keywords, you can also create posts on your blog around the very same keywords. This density of related information will truly make you shine as an expert without you have to blatantly shout “I AM AN EXPERT” which can be a tad embarrassing.
- In Links - When you create links within your website and to other websites if you link the keywords then you truly are providing value to your individual pages and the websites that you link to.
The different keywords that people search on never cease to amaze me. Everyone thinks a bit differently so the amount of searches that people type constantly changes. In fact some research shows that upwards of 50% of daily searches are unique. Even though that may be the case there are those terms like “Santa Monica Real Estate” that are continuously battled over. Understanding what keywords are all about and how they can be used is just one portion of the battle. Now, we need to know how to find out what the most popular searches are in your area! Stay tuned for an upcoming post where we cover how you can find out what people are typing in your neighborhood.
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