Compell the Web Surfer to Click Your Google Ad | Internet Real Estate Success

Compel the Web Surfer to Click Your Google Ad

Posted Aug.25, 2008 by Joseph Bridges in Google Adwords, Pay Per Click

When you are writing ads for Google Adwords or really any advertising platform you want to think like the person who is looking for information. In other words put yourself in your clients shoes before they knew you. Think about what is going through their mind. Think only about them and their needs. This is the mindset that will allow you to write ads that are effective and will bring you the clients that you want. Remember when you pay for every click you only want to attract clients that are motivated to use you for the right reasons.

Let’s look at some steps to take to create ads that will get clicked on for the right reasons.

Ask yourself the following questions:

What is my next client really looking for?
What information do they want?
What would compell them to visit my website or blog?

Your Answers to the Above Questions Should Never Be:

Me
My Brokerage
My 3 color brochure
My excellent service
My honesty
My integrity

People aren’t thinking about you they are thinking about them. They need information and they need it at their finger tips. They also want as much information for free as possible and the more the merrier. So make sure you give it to them.

How do you do this in a short tiny ad that only gives you 25,35,35, and 35 characters to work with? Well you do it short, sweet, and to the point without a lot of fluff.

This will be the start of a mini-series on Pay Per Click Ads. We are going to cover some good ones (ones we have tested) and some bad ones (ones we tested to make sure they were as bad as we thought).

Stay tuned for the following posts in this series:

5 Real Estate Ads for Success on Google
Point Your Pay Per Click Ads to the Right Page
The Worst Pay Per Click Real Estate Ads on the Web

If you want to get more sample ads that work right away for your real estate blog or website you can get our Google Adwords System for Real Estate. For more information on how to succeed with pay per click ads go to www.PayPerClickMadeEasy.com.