As we all pour through various blogs and RSS feeds striving for those great “tips” to give our website the best chance in Google we sometimes miss the obvious.  Google actually provides a webmaster help center to help you make your site easier to understand by Google.  Now, before your eyes roll into your head thinking this is like a tech nightmare with odd formulas that can only be understood by Stanford PhD’s, think again.

Here is what the Google Webmaster Guidelines says about Design and content:

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
  • Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
  • Keep the links on a given page to a reasonable number (fewer than 100).

Taking time to go through the Webmaster Help Center may seem like a chore, but you can pick up some neat tips that can help your website succeed.  If that seems like too much work, just subscribe today to Internet Real Estate Success and we will break down the best of the tips so you can get out there and achieve the success you deserve.

If you want more than just bullet points to guide you in your content creation for your real estate website, use our Real Estate Website Content System.   Easy examples so you can quickly create powerful content that dominates in Google and generates leads for you every month.

Related Posts: