Get Tech Savvy Buyers to Give You Their Information

Posted Oct.01, 2008 by Joseph Bridges in Real Estate Internet Marketing

What is the one device that people carry with them on walks, to the park, out shopping, and to work? They are carrying their cell phones with them and more than ever before these people are texting and calling their friends.

A service that we have been using for over 6 months allows people to do one of their favorite activities and allows you to get their information as an interested buyer. This service has generated over 165 leads in the last 6 months and we have only tested it on 1 listing that we have. We have on average received 27.5 leads a month from the listing that we selected for testing purposes.

Why does it work?

People have their phones on them when they are walking about neighborhoods and driving by and they don’t always want to call the number on the sign and talk to a “realtor”. No big surprise here. We did a split test though with a 800# sign rider & a textmymlssign. We found that over 65% preference to people texting for information rather than calling the pre-recorded 800# line. People wanted the information immediately and wanted to be able to see more pictures of the property (which they can on their phone). This allowed them to get a sample of what was happening in side.

What kind of responses are we getting when we followup?

The next issue we were concerned about was what people were going to say when we followed up with them. We thought they might be upset that we called their cell phones but it turned out they were happy to speak with us as long as we were “just checking to make sure they got the information”. Some even began e-mailing us prior to the call as the system gave them our e-mail address.

How easy is the system?

Seriously this has to be one of the easiest systems to set-up as it is all online and if you have problems they have a great support staff to help. The system is extremely affordable (less than $20\month) for unlimited listings.

If you use the promo code ORES they wave the set-up fee of $149 so you are only out $20 a month! This is 75% less then we are paying for our 800# service. Check it out at http://www.textmymls.com/ and make sure to use the promo code ORES to save yourself some money.