Wrong Way To SuccessHave you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively.

I just recently came back from a conference in Chicago by Perry Marshall. My brother and I have long been students of his methods and teachings for pay per click advertising. At this conference there were entrepreneurs that were running their multi-million dollar businesses off of pay per click advertising. These individuals were obviously doing things the right way.

The Wrong Way to Do Pay Per Click Advertising

Let’s look at some of the wrong ways you can do Google pay per click advertising so that you know what to watch out for. Sometimes just knowing you are about to head down the wrong road is enough to put you on the right path to generating leads from your pay per click efforts.

  1. Point all of your ads to the home page- if anyone has been to a live seminar that we teach I say this every time. This is the best way to lose money on pay per click advertising.
  2. Putting too many words in your ad groups - If you have more than 20 keywords or phrases per ad group you have too many
  3. Not starting slow enough - When you pay for each and every click you need to be careful and start slow. I recommend that real estate agents start with $50 a month for 3 months. This is exactly how Jamey and I started in the garage over 5 years ago. By the way we thought we were going to go broke on the $50 a month and had no idea how we were going to pay it back but we did.
  4. Bidding on the most popular phrases- if you live in San Diego the phrase “San Diego Real Estate” is probably very expensive. Don’t start with a word or phrase like this try being more specific to start such as “San Diego homes for sale”.
  5. Trying to be at position 1 or 2 - in real estate agents want to be number 1 and will often settle for #2 but some of the most profitable clicks are at spots 3,4,5. You need to understand who your customer is and you don’t want someone who is just “click happy”.
  6. Not holding your money accountable - many agents just want to throw their hard earned money at Google hoping it will generate more but you need to watch your money so you can figure out what is going on.
  7. Not Using Googles Tracking & Conversion Code - You can’t that your work is succeeding if you aren’t tracking your results. Fortunately Google gives you free tracking code to put in your website or blog so you can see if the effort is paying off.

 So really when you have two choices if you are going to do pay per click advertising: do it the wrong way and waste your hard earned money or do it the right way and start generating leads you can convert to real estate clients.

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