Affordable leads from Google Adwords

Would you meet with a friend to buy them lunch if they had a referral for you? What if they had a referral for you each and every day would you take them to lunch every day? Most of us would and if you wouldn’t think about the effort that the friend would be putting in for you to make sure they had a referral for you to get that free lunch.

Today lunch is not the cheap meal that it may have been way back when. You can guarantee that lunch for you is going to cost you $8.00 or more if you go to anywhere that you sit down to eat and not a drive through and your friend is going to order that iced tea that will set you back a couple of extra bucks. So you know you will be out $10 or more for that referral.

So if you would take your friend out to lunch for a referral and most would take that friend out every day of the week for a referral every day why wouldn’t you want to do advertising with Google Adwords? The strip of information at the top of the post if from one of our ad campaigns that runs each and every month. So each lead cost $7.50 and this is for 1 month. So our friend (Google Adwords) gave us a referral each and every day of the month and never ordered a drink!

What do the numbers mean?

In the example above let’s go over some important notes:

  • We bought clicks on average for 41 cents a click. So some clicks where more but many were less but on average 41 cents for a chance at a customer.
  • 2.72% CTR (Click Through Rate) - Each time a potential visitor saw our ad 2.72% of the time they clicked it. This may not seem high but direct mail has a response rate of .5% and I always tell everyone that 1% is your minimum to get so 2.72% CTR is pretty good (I believe I can still make it better as well).
  • 5.42% of the time someone who visited the page we took them to (not the home page) they decided to provide us their personal information. This can be improved as well and we may even be able to get the number to 8-9% conversion rate which would just get us more leads for the same monthly budget and would cost our lead cost by 33%.
  • We spend $239.92 for the month or less then the cost of a full page ad in many real estate magazines in our area.

How can you get started with Google Adwords?

You can get started in 30 minutes or less over at Google themselves. There are no account fees, maintenance fees, set-up fees, etc. In other words every dollar you invest goes directly to the chance of getting you a new customer who is actively searching for real estate information in your area. There are plenty of wrong ways to do pay per click advertising so be careful and make sure to read Google’s advice as well as some of the posts we have put together here for your help.
Before you take the deep plunge and start giving Google your money we have put together a free course, free videos, and some additional guides over at www.PayPerClickMadeEasy.com. All the videos are designed for real estate and use real estate examples so you just substitute your area in the ad.
So take action and buy your friend(Google Adwords) lunch today for a referral.

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