Have you ever said to yourself “Wow I wish I could work with more people just like that person!”? I mean wouldn’t it be great if you could work with clients that meet your criteria. Clients that:

  • Wanted your help
  • Needed your help
  • And were looking for the product you like to help people with

I like to call this customer the “real estate dream”. Now the great part is you can find more of your perfect customers. You can accomplish the real estate dream each and every month. There are two ways to go about finding more of your perfect customer. You can get referrals from that client (always a good idea) and a great way to do that is with your social networking. The other way is to use pay per click advertising to find more customers just like the one that you really liked. So how do we go about doing this?

Well let’s start by figuring out how to translate that great customer agent relationship into some keywords that we can use in Google.

Figuring out who your customer is (in keywords)

Ok so you like the customer and you like the property that you helped them purchase (in this example) and now we have to go find more people just like them. Since we can’t put in words like “honest customer”, “loyal customer”, & “Nice customer” we have to think differently. If it makes you feel better the customer also can’t type in “Nice realtor”, “Loyal agent”, & “hardworking agent” and find you. They can put it in but trust me they won’t find you and it isn’t because you aren’t hardworking. In fact there are only 4 advertisers on the phrase “hardworking real estate agent”.

So let’s say our perfect customer likes the following & we want to work with more just like them.

  • Wants to buy a home
  • Likes homes in Big Bear
  • Homes that are in Big Bear, CA
  • Homes that are on the Lake in Big Bear
  • Only really wants homes that are for sale not for rent

Now that we know what our customer is like that we want to help we can go to Google and find out if there are more customers just like that person. Sometimes there aren’t but because Google is so big more often than not there is a market in your area on Google.

Finding the Keywords in Google

I am of course going to be using Google’s keyword and I am going to type in “big bear lake homes” into their keyword tool and see what kind of words it can generate for me.

 Pay Per Click Big Bear

The screen shot above shows you exactly what Google says about the market. It says that there is a market and that people type in “big bear lake homes for sale” and that there is low advertiser competition on this phrase. This is exactly the kind of customer that we are looking for. In fact there are at least 11 broad match phrases that show there is a market plus if we add in exact match & phrase match that brings the total words to 33 that we can advertise on.

This is of course just the start. Now that we have our words we can begin to write our ads!

Write Your Ads and Find More Great Customers

Now that you know your customer, you know what Google thinks about your customer, you are ready to go. This process is literally one that you can do in an hour or less. Think about your ideal customer first and then work from there.

Need more help? Ready to use Google Adwords to start generating leads of customers that you actually want to work with? Our real estate lead system will not only teach you how to do this for your exact market it will give you the follow-up system to convert them into real customers as well.

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