So we got a comment about the fact that “More leads doesn’t mean you will do more business.” This is just great in my mind that people even want to say this. Now of course you could say that more leads doesn’t guarantee that you will sell more homes but I guarantee you this:

If you generate 0 leads I guarantee that you will fail in real estate

To be honest you will fail in any business that requires you to generate leads. The comment leads me to believe that the person would believe that if more people came to a car lot that wouldn’t necessarily mean the car dealer would sell more cars. Sure it doesn’t mean you would sell more cars but it gives you the best possible chance!

Make Lead Generation a Focus

Yes that magic word of focus. If you don’t spend a certain amount of time every day trying to bring more leads into your real estate business you won’t be getting more leads in. There are plenty of ways to generate more leads and many don’t require you to call people that have never heard from you and don’t want to hear from you.

Here is a small list of things that you can do to generate more leads (just using the Internet):

  • Update your facebook profile and let people know what you are doing
  • Network with agents in other states or areas on facebook, linkedin, and twitter
  • Generate some direct & immediate leads using pay per click advertising on Google
  • Write more content for your website about the neighborhoods that you work and what kind of properties can be found in there and make sure you put a picture of what it looks like
  • Write a blog post about what is happening in your market area
  • Put up a video on YouTube about your market and what is going on
  • Go and comment on others blogs and read the post before you comment so the comment sounds good
  • Go and post ads on Craigslist and find people who are looking for a deal that you can find them.

By all means though make it a focus to generate some leads each and every day and do it in the morning before everything gets crazy.

More Leads Gives You More Options

The whole point of generating more leads is so that you can sell more property and if you are one of those agents who says “That’s OK I sell just the number I want to sell every year” then I ask you “Do you like working with everyone that you help?”. Think about that for a minute and if you say that you like everyone that you help you are probably lying or the most patient person ever. We all have struggles every year and there is always one bad apple that we try and not remember a year or two years down the road. The thing is when you generate more leads you can do any number of things when you find the bad apple. You can:

  • Refer the client to someone else who is “better” suited for them and for you
  • You can ask them to change their ways that are causing you issues or you will not be able to help them
  • You can just plain out ask them to leave and tell them they can find another agent, brokerage, team or whatever because you don’t have time to waste with people who won’t follow your rules

Any of the above options can be very rewarding and the more leads we generate the more I am thankful for the fact that I have options.

Fast Acting Way to Generate New Highly Motivated Leads

What is the quickest way to generate massive leads and new business for you that my brother and I have been using for years? We generate a steady and reliable flow of leads using Google Pay Per Click Leads and we even are including the e-mails we use to convert clients into appointments.

Check out our real estate lead system and see how you can have a steady, reliable, and consistent stream of leads that you can turn into real clients each and every day.

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