RamboSylvester Stallone must be happy this past weekend because AMC was playing a multitude of Rambo movies.  Sly’s character of Rambo, truly is an amazing action hero.  He is constantly put in situations where seemingly he has no way out.  He must overcome overwhelming odds, with seemingly no way out in order to save the day.  Whether it is rescuing POW’s or the Colonel he always finds a way to come out on top.

One of the neat aspects about Rambo is that he is not one dimensional.  Now, before the movie experts chime in, I am not speaking about Oscar winning performances here. Rambo has to make do with what he has in order to succeed.  Rambo chooses different weapons that fit each situation.  He is adept with the knife, a myriad of guns, and even a compoud bow.  He chooses the weapon that is most appropriate for the situation.

So what does this all have to do with SEO?  Getting adept at SEO is much like Rambo in a fight scene, you must choose the right weapon.  There are many different techniques to employ and you need to figure out which one is best for the stage of your web presence.

  1. New Website - When your website is brand new, you can concentrate on building quality content.  This quality content will help you attract the search engines and those wanting to link to those great pages.  Building a solid base of content is essential to long term success.
  2. Growing Website - If you have been building some great content over the past few months (or even years) you need to make sure that people know about it.  This doesn’t mean a simple blast e-mail, but a solid approach to link building.  Search out and find web properties out there that could link to you and enhance the user experience of their visitors (architects and contractors are a great place to start).
  3. Mature Website - Although your work on new content really is never done, a mature website has different needs.  If you have a large base of content, look for those pages that are doing well in the search engines and keep them fresh.  Mary McKnight has always done a great job of keeping content fresh on any blog or website she has been a part.  Take note as all of her projects of have done well!

We may never be faced with an enemy of 100+ shooting at us, but sometimes when you are trying to find your websites on the search engines it can sure feel that way.  Remember to use the right tool for the right job so you can constantly see positive results.  Rambo never gave up until the mission was accomplished, and even when he saved the Colonel he was always ready for the next mission.

To your success online.

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