That’s right I don’t care if you were a Top Producer and I don’t care what you sold last year. The reason is you can’t use that to sell homes this year. Just because something worked last year doesn’t mean it is going to work this year. By the way I don’t even know what a Top Producer is anyway so get over what this means and just start getting back to business.

Why am I saying this? Well my brother and I have been doing a few training seminars on “12 ways to get 3 deals in the next 45 days” and here is what we keep hearing:

  • I used to be a “Top Producer” and now I am not
  • I don’t want to change, I want to do what I did last year
  • Last year was fine but this year isn’t turning out that way
  • I don’t have any money to spend on something to get me business
  • I don’t know how I am going to change what is happening

Listen up, it is February and if you already believe that this year is going to be bad for you it most certainly will be. It is called a self fulfilling prophesy. You know if you believe you are going to do bad you magically do bad because you set that as your goal.

You can change if you want to

So how do you change? Well first get the mindset right and stop reading the news unless you can deal with the truth. I realize that this may sound a bit over the top but seriously get over whatever is happening. My brother and I started our real estate company in a 1 car garage in the City of Carson with absolutely no savings, no capital, no training and with car payments and mortgages do every month. What we did was decide that we had two choices:

  1. Generate leads, book appointments & close business and make sure that we were successful producing agents
  2. Whine about the fact we worked in a 1 car garage, had no training, and use that as an excuse to fail and go back to jobs that we didn’t want to be at.

So we made choice number #1 a priority and have ever since and continue to do so. In any market there is opportunity just choose which side you were going to be on.

If you want this year to be different than last year (if last year was bad) or if you just want to make sure you have a cranking year this year and things are doing your way right now then I have a couple of tips for you:

  • Learn something new or implement a new system but actually finish the system and implement to the extreme. An example: You can use Craigslist to crank out 100 leads a month every month and close business from it but you have to actually do the work. Check out what people are doing at www.CraigslistMarketingMastery.com
  • Cut everything that isn’t producing you a return on the money you spend. An example: last year my brother and I removed everyone from our newsletter who hadn’t sent a referral or who hadn’t returned calls that we had made. We saved 100’s of dollars each and every month.
  • Attend a training event or seminar and take action with what you have learned. An example: My brother and I have been doing a training event “12 Ways to Get 3 Deals in 45 Days” and we cover plenty of items that agents can take to improve their business immediately but it requires work and won’t work if you just put it on the book shelf.

So whether you choose to be successful or brush up your resume to go back to a job you don’t want to be at make sure that you do it with all the energy you have because there is no bailout coming to a real estate office near you.

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