What Are You Doing With All Of That Traffic?
Seeing your website and blog explode with traffic is a truly wonderful experience.
Finally all the hard work of writing new pages, creating detailed ads, submitting to directories pays off. You monitor your traffic nearly to a point of obsession, because you know if you can just get enough people to your website that the leads will just flood in!
Strangely, for many, as the traffic increases, the lead count does not grow to the same degree. Even hitting those great bench marks, like 1,000 or more visitors for the first time you just aren’t drowning in leads. So the real question becomes, what are you doing with your traffic?
Getting traffic to your website or blog is a major step, but once you are getting traffic, it is imperative that you turn that traffic into real dollars but moving the focus to conversions (I am not saying forget about traffic, just a need to focus on conversions).
Up Front Conversions
If the traffic to your website or blog is really moving, but you aren’t seeing the leads pour in, take a careful look at what you are asking of your website visitors. Are you making it easy on them to take themselves from a casual browser to a potential customer? Here are a few items that you can focus on to improve conversions on your website.
- Call To Action - Is it compelling for someone to volunteer their information? I mean, is it an absolute “no brainer” that someone should fill out your form? Look at the different moments on your website where you are asking for information and make sure that your visitors have a reason to contact you and that it is super easy.
- Supporting Information - If your website isn’t packed with information your visitors might not yet see you as the expert. Content takes time, so if you don’t have a ton up there, that is OK, but you need to provide confidence that you are a true expert so concentrate on items like testimonials to push that visitor over the edge to contact you.
Converting Leads Into Business
Maybe you are turning that traffic from your blog and website into leads, but are you converting those leads into business? That’s truly where the rubber meets the road! If you aren’t closing at least 8% of your leads into commissions then you have plenty of room for improvement.
Hitting good conversion rates means mastering two key aspects of conversions.
- Phone Skills - Being good on the phone is essential to turning the leads into commissions. When the leads come in, call them quickly and focus on getting an appointment. Helping the prospect to see the value in meeting with you is key to saving you and them time.
- E-mails - People searching on the internet are generally adept at using e-mail, so embrace writing good e-mails. Keep your e-mails short and again, focus on bringing them to your office to meet with them so you can help them in your search.
Get out there and start focusing on conversions! The first big step is to understand where your problem is (traffic and no leads, or traffic and no business) so you keep the right focus. Don’t lose site of the fact that you want to keep the pedal to the floor on traffic but turning that traffic into real commission dollars will keep you going.
To your success.
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