Fan pages are fun.  You get the opportunity to create graphics, incorporate video, write copy, and then you get to share that creation with everyone you know (and many you don’t).  It’s a creative process and one that is similar to the grand opening of a great restaurant.

At the opening of a restaurant the owner has taken the time to diligently prepare the location.  New flooring, kitchen upgrades, no expense spared in preparation for guests coming to enjoy a great meal and conversation.  With the end of the evening that restaurant owner can rest satisfied that he had a great evening, but surely he wants to be in business for more than 1 day, right?

What does he do after that smashing opening?  Does he send out mailers to the local neighborhood?  Does he take out an ad in the paper?  Does he optimize his Google Places page (that might be wishful thinking)? Or does he just hope that people come back for another meal?

It’s likely the business owner has a plan in place to attract new customers and keep those loyal first visitors coming back for more.  For a business owner that has an overhead bill of 10,000, 20,000 or even more monthly it would be crazy NOT to have a marketing strategy in place.  Unfortunately because fan pages are so affordable many business owners blaze the trail without having an effective marketing strategy in place.

While there are many methods of marketing on Facebook, one strategy that many business owners overlook is that of marketing through the NewsFeed.  The NewsFeed is what the 250+million users who login daily to review.  It’s their news source for what is occurring from the pages and friends they are connected to.  Land in this coveted position and you have the opportunity to harness massive amounts of free traffic adding sales for your business daily.

So what could your newsfeed marketing strategy look like? Before you think you can pay to get there, think again.  The newsfeed is just like the organic results of Google, you better earn your spot!  We invite you to consider the following as part of your marketing strategy:

  • What do your fans crave? - What do people who like your business really want? For a restaurant it could be sharing weekly specials. It might even be sharing pictures of what those great new deserts look like. When you understand what your fans crave the most that will serve you as the foundation of your plan.
  • How are you keeping your updates interesting? - Text updates are easy. Only sharing pictures is boring. A powerful newsfeed marketing strategy means having a balance of updates from video, photos, text, and even notes. With variety those who “like” your business will feel compelled to come back for more.

To dominate Facebook and get business daily your newsfeed marketing strategy will likely be much bigger than just the two questions above (we recommend a 97 point checklist); however, answering the above two will give you a great foundation for getting more attention and getting business.

Discover how to get more business today with our Facebook Marketing System.