As you start generating leads online, you will find that people will be requesting information on a variety of topics.  Some of the things they may request information on are: A particular neighborhood An condo complex An individual listing Information about loan programs The best agents working leads from their real estate websites and blogs will follow up on these requests.  Some people will provide phone numbers while others a simple e-mail address.  All are worth following up on as you never... 

Whenever we are helping real estate professionals learn more about the topic of making their websites stand out among the thousands of competitors in their local market, we always talk about content.  Differentiating your website with content is one of the MOST powerful ways to demonstrate market expertise.  Besides putting up content about cities and neighborhoods, we get asked “What about school information?”.  Joe and I always take a moment before responding because there are complications... 

As we have been teaching throughout different markets in the last few months, I have still found it amazing that one of the biggest fears in starting to do Internet marketing is around “lead quality”.  Most of the time the question is posed in such as fashion as “I know you guys generates 100’s of leads a month, BUT what is the quality of your leads?”. The question is an odd one, as we usually probe and ask “Do you mean valid phone numbers? or Valid e-mail addresses?”,... 

For many that start with traditional real estate training, some of the first things that you learn about are methods such as farming and getting in touch with your “sphere of influence”.  With both of these methods you learn that you must stay in touch with them on a consistent basis so you can be at the forefront of their minds when it comes time for a real estate need.  Keeping a consistent touch will enable your sphere and farm to send you business month in and month out.  The funny... 

As we all pour through various blogs and RSS feeds striving for those great “tips” to give our website the best chance in Google we sometimes miss the obvious.  Google actually provides a webmaster help center to help you make your site easier to understand by Google.  Now, before your eyes roll into your head thinking this is like a tech nightmare with odd formulas that can only be understood by Stanford PhD’s, think again. Here is what the Google Webmaster Guidelines says about... 

These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

Much of the training involved with real estate revolves around self promotion.  These trainings cover the fact that you must let people know that “you are the expert” and that “you can help them buy or sell”.  In fact, these same trainers even cover the “presentation” that you should do at listing or buying appointments. Presentation? Come on!  Now, think of the last pleasant experience that you had when making a major purchase.  Maybe it was a car, new flooring... 

John Carpenter’s movie, Big Trouble in Little China, is truly a cult classic from 1986.  The character Jack Burton (played by Kurt Russel) often has witty responses throughout the entire film.  In the scene you see here, he is able to thwart an attack and eliminate the main bad guy.  With his quick reactions, he responds, “it’s all in the reflexes”.  Now Jack didn’t always make the right moves.  Often his “reflexes” didn’t get him the desired... 

Oh these famous words.  You might have heard this from other real estate professionals in your area.  Maybe, these words even crept into the back of your mind when you didn’t quite hit your goals for the month.  It almost makes you think that you should go back to the “old ways” because the blog is just taking up too much of your time. I have heard this from agents all over the country.  From many in the market in which we operate, Long Beach, and even throughout the many cities... 

These famous words were spoken by Proximo (Oliver Reed) to Maximus (Russel Crowe) in the movie Gladiator.  Maximus was a magnificent Gladiator, but he made the kills to quickly and did not embrace the crowd.  Proximo was trying to teach Maximus the lesson that if he embraced the crowd, got them to cheer for him to be their champion, then maybe, just maybe he would win his freedom. As we know from the story it took Maximus time to realize the art of the fight that would win the crowd.  At first...