When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

To all of our readers, we owe a bit of an apology.  We have been out and about and have ignored contributing posts here to our blog.  We certainly haven’t been out of the game, we have been sharing tips, methods, and techniques on real estate marketing throughout the country. We wanted to share a little insight on what we have been up to and give you some idea of where we are going to take this blog over the next year.  The past 8+ months have been an interesting ride and we look forward... 

Microsoft has rebranded it’s search engine as BING.  Instead of the simplicity of the Google interface, they have a large image that is a bit distracting and yet still impressive looking.  The search box is prominent and employs a “search suggest” type functionality that we are all becoming used to since Google and Yahoo have made it part of their search engines. Search with Microsoft BING   Although it is certainly noticeable that they have updated their algorithm, one of the... 

For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising.  My revelation that ads don’t work comes after speaking with agents all across the country.  One of the most common items I hear is that they want traffic to their websites, but it can’t be with Google Adwords because it “doesn’t work”. I have to admit that I was shocked that this was one of the most consistent answers.  After all... 

The latest book I have been reading is a book by Jeff Jarvis, entitled “What Would Google Do?”.  My wife saw it at the bookstore and figured it would be right up my alley! Before opening the cover I thought it might be a book focused on why Google is so dominant and where their reach might yet still extend.  Although he does make some leaps into how Google could dominate other industries it is more of a guide in how we can take the methodology of Google and apply it to other industries. He... 

As more and more real estate professionals jump onto the different social networking platforms the question has certainly come up of what one should actually do to get results.  With over 100,000 real estate professionals identified on Facebook, and a similar number on ActiveRain is anyone generating business?  Maybe a few, but many are heading east looking for a sunset.   In real estate we already have 100’s of things to do every day and time is limited, so where do we focus our efforts? ... 

We went just a few minutes past our alloted 15 minutes today, but it was worth while to get some extra sharing in today.  We hammered some fun topics today and broke down some barries so you don’t have to.  Here is what we covered on the call today. Grow your business one lead at a time - This article from RealtyTimes shows staying in touch doesn’t have to be painful and it will help you get more business.  So if it’s so easy why does everyone avoid it? Listen in for some answers. Stop... 

Jump on the call today as we reveal methods that will get you results from your social networking efforts.  These networks may be easy to get started with but they can also be a total waste of time when you don’t have the right focus and you aren’t doing the right activities. Listen in (or even submit a question) to our Live Teleseminar today.   Get Full Details on The Social Networking Call Today This call is action packed with information so you can STOP wasting time and start getting... 

Social networking is getting the same “buzz” that blogging received just a couple of years ago.  Does this mean you should abandon your blog or website in favor of social networking? Of course not! Social networking for real estate is one more tool in your arsenal for total domination online.  One of the best aspects about social networking is that you can connect your blog and website with many of the popular networks to share all of the fresh information you are already doing.  For... 

It was a blazing fast 15 minutes of madness this week.  We tackled some great topics today and challenged the accepted “norm” at the same time. Take just 15 minutes and listen in to some of the topics we covered.  Here are some of the highlights: How can you develop a cult following with your social networking efforts?  We aren’t talking just having followers, we are talking about developing a loyal band of people who proudly associate themselves with you. Housing Bubble -...