Author Archive

4 Simple Steps to More Appointments

4 Simple Steps to More Appointments

Whether you have huge volumes of leads or you have just a few dribbling in, it is essential to make to maximize each one to find out if there is a real opportunity or just somone who will waste your time.  Even with online marketing in real estate people still want the help of speaking to a professional that will help them with their goals.  Understanding their needs before you ever pick up the phone will lead to more appointments coming through your door. For many a real estate professional the... 

Dress Up Your Pages and Posts For More Conversions

Dress Up Your Pages and Posts For More Conversions

The phrase “content is king” rings loudly across the internet.  For the most part it is certainly true because if your content is compelling (and people actually view it) you can quickly develop raving fans across the globe.  But, the best content in the world can be hurt by poor presentation.  Remember in school when you had to to a term paper?  If you felt your paper was only average you might take the time to purchase a better binder to put it, make sure the cover page looked excellent,... 

What Are You Doing With All Of That Traffic?

What Are You Doing With All Of That Traffic?

Seeing your website and blog explode with traffic is a truly wonderful experience. Finally all the hard work of writing new pages, creating detailed ads, submitting to directories pays off.  You monitor your traffic nearly to a point of obsession, because you know if you can just get enough people to your website that the leads will just flood in! Strangely, for many, as the traffic increases, the lead count does not grow to the same degree.  Even hitting those great bench marks, like 1,000... 

Sharpen your skills, even the ones you think you have mastered

Sharpen your skills, even the ones you think you have mastered

The 5th day of challenging yourself and learning new skills is upon you.  We hope that you have already started to see some changes in your business.  If you haven’t noticed any change, ask yourself the question “Have I really pushed my limits and implemented change in my business?“.  The pursuit of mastery is one that is often overlooked in today’s age of “I must have it now“.  Pursuing mastery is a concept that is evident in time honored traditions like the... 

Always look to provide MORE value to your customers

Always look to provide MORE value to your customers

In order to succeed in business you need to care about the needs of your customers.  Putting the needs of your customers first and foremost will lead to more business than you ever imagined.   The group of online entrepreneurs took the aspect of providing more value to customers to the extreme.  You see, when you focus on value to the customer there are benefits that you get to enjoy.  It sounds almost counter intuitive that when you focus on how you can help that it actually benefits you, but... 

Try Something New, You Aren’t The Only One That Struggles With It

Try Something New, You Aren’t The Only One That Struggles With It

Being in the land of gurus I felt that everyone had mastered the latest of technologies available.  I knew that each one ran a major business online and to do such they had learned a myriad of skills and probably kept up on just about everything to maintain their competitive advantage.  Of course we were all there to learn more so it was revealed that we often share the same struggles with learning.  Each of the businesses operated in a different niche so they had different approaches to advertising,... 

Follow up, Follow up, Follow Up with Systems

Follow up, Follow up, Follow Up with Systems

Follow up seems to be one of those ugly words in the world of real estate.  After all, “if people really want to work with me, I shouldn’t have to track them down” is the mantra of many an agent.  Many of those agents, sadly, are now out of the business.  Let’s face it though, even for the top agents follow up isn’t one of the most fun activities.  Thinking of following up with prospects is a rather dim prospect.  I mean to pick up the phone calling and leaving... 

Master Your Niche Not the Whole Enchilada

Master Your Niche Not the Whole Enchilada

My team will be surprised, but I didn’t have an enchilada while I was in San Juan, Puerto Rico.  Not even a quesadilla to be honest; I thought I would try some of the local specialties.  I was pleasantly surprised with a pumpkin soup that I had at the Water & Beach Club Hotel.  Really, it was excellent!  The hotel that I stayed at was a boutique hotel with captivating views of the ocean.  They embraced the fact that they weren’t the largest hotel along the ocean and they hammered... 

Share the learning, conference of top performers

Share the learning, conference of top performers

I spent the last week in San Juan, Puerto Rico.  Many people I told that I was going said “that’s awesome; you will have lots of fun!”. I received some great tips on enjoying the beaches and nightlife that it had to offer before my trip.   I certainly was looking forward to fun, but probably different fun than what most people thought.  My fun started the first morning that I was there.  There was going to be a small group of online entrepreneurs gathered to learn from each... 

Two Activities to Generate More Escrows Now

Two Activities to Generate More Escrows Now

I am of course a HUGE fan of getting more traffic to websites.  Hopefully you know by now that Joe and I want your websites and blogs to have a veritable flood of people every day coming to your blogs eager to contact you. As much as we both love traffic (and leads) it is imperative that we do something with all of those leads!  It’s early here in 2009 so we wanted to make sure to address this issue.  Focusing on leads and traffic are great, but you need to focus on conversion!  Seriously,...