Real Estate Coach The new year always brings great expectations and excitement.  It’s almost the end of the first month of 2009 and some of that fresh outlook may not be wearing off.  After all you started the year with a fresh business plan, maybe you even tried some new training materials, but that rush of energy is fading, even if ever so slightly. It’s natural and it happens to each and everyone of us.  The key is how do we keep that rush of energy to execute our plan all year... 

Sylvester Stallone must be happy this past weekend because AMC was playing a multitude of Rambo movies.  Sly’s character of Rambo, truly is an amazing action hero.  He is constantly put in situations where seemingly he has no way out.  He must overcome overwhelming odds, with seemingly no way out in order to save the day.  Whether it is rescuing POW’s or the Colonel he always finds a way to come out on top. One of the neat aspects about Rambo is that he is not one dimensional.  Now,... 

With the explosion of social networking this phrase is rarely uttered verbally.  Now, we see this in the form of an e-mail stating that we have a new “friend request”.  Sometimes we are lucky and it is someone from our past employment or school that we had lost touch with and sometimes we aren’t so lucky. Finding new friends online isn’t as easy as finding some pictures of people that you think look nice and making a request.  Sure they may add you as friend to be nice,... 

As the new year approaches and you make plans for your online marketing efforts, one of them surely is creating more pages for your website or blog.  Your plan may be detailed, outlined weekly, or one that has a simple goal of adding “X” number of pages and posts.  One of the main problems of sticking to that plan is the actual creation of content for those pages.  The excuses for avoiding creating new website content are numerous: “I don’t have time”, “I don’t... 

For those that have seen us speak before, you know that Joe and I started our real estate brokerage in a 1 car garage in the City of Carson.  It wasn’t glamorous as it was too hot in the Summer and too cold in the Winter (for those in other states, probably not that cold ).  We had so few leads that we could count them on less than 2 hands.  It certainly was not the glamour of real estate that we envisioned, but we were free from the corporate shackles and were happy that we could work... 

As 2009 approaches, most real estate professionals have packed up their bags and are crossing their fingers for a better year that is just around the corner.  Unfortunately for that bunch, doing the same practices and hoping for a market change to save them is not going to yield any tangible results.  Change is inevitable.  Whether the new year ticks or not the market is constantly changing and the way to get new business changes.  Trying new marketing or implementing is not always easy, in... 

I am on the mailing list for HubSpot which tends to have some helpful information.  The title of the latest e-mail they sent was “Marketing in a Recession” and it brought to light that most often in difficult times people cut their marketing budgets.  Unfortunately cutting of your marketing budget invariably leads to disaster.  We have always been big believers in marketing, but we believe in sticking to a budget as well :).  So, why do people cut their marketing budgets?  Here... 

Law and Order and CSI are really some great shows on television.  There always seems to be one of them on every night.  If you have watched these shows before they do a great job of taking you through the crime and usually even getting the bad guy.   They often feature an interrogation where they will just hammer on the suspect until the confess.  Two police officers proceed to tell the suspect what they did, and ask load questions like “isnt’ that how you killed her?”. ... 

The folks that are behind SEO Digger have released a new tool, SEMRush and they allowed us to be part of their Beta test group so we could get a look under the hood and see what is going on.  As any one who wants to succeed with their real estate marketing and SEO efforts knows, getting information (and applying that info) is key to continued success. the Basics SEMRush is a tool that allows you to view your Organic results in conjunction with your Pay per click results.  The faithful followers... 

Snoop Dogg has always represented “cool” in the music industry.  I am not just saying this because he hails from Long Beach and that is where our real estate team operates, but truly Snoop is the epitome of cool.  Snoop always comes off as cool for a few simple reasons: He makes up words - If you have ever listened to an interview or the lyrics of a rap song by Snoop you already know.  He brought to the main stream phrases like “fo shizzle” and “fo sheezy”. ...