Have you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively. I... 

The news has just been rampant lately with news about the credit crisis, election, and the global fears of what will happen with banks, lenders, and even regular consumers like you and our ability to borrow more money. Nothing is better than news that forces people to go to the Internet to do more research. They are going to carefully consider their decisions before proceeding so it is important that they get answers to the questions that are running through their mind. So with this all of the news... 

What is the one device that people carry with them on walks, to the park, out shopping, and to work? They are carrying their cell phones with them and more than ever before these people are texting and calling their friends. A service that we have been using for over 6 months allows people to do one of their favorite activities and allows you to get their information as an interested buyer. This service has generated over 165 leads in the last 6 months and we have only tested it on 1 listing that... 

I know what some people may be thinking “Didn’t they just write “How to Go Broke in Real estate?”". In fact we did and we spoke about how if you do the exact same thing that you are doing now then you will have a 2009 that looks quite a bit like 2008 and you won’t be happy at all. With all of the media surrounding the financial markets all we have heard is the following(I am sure you can relate): Loans will be tougher to get Real estate will be bad Banks are going to... 

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

It is always fun when we get to go to our home town of San Diego. We are actually going to be back home in San Diego on the 16th of September and we decided to visit a few offices on our way back up. We are going to be doing our live presentation of “Generating Leads From Your Website” to 4 different Keller Williams Realty offices. These one hour events are open to agents from any office not just Keller Williams agents. If you aren’t sure what we are going to cover we are going... 

What is the favorite type of business that every real estate professional always talks about that is their favorite? Think about it before you answer. Think about what is the nicest, easiest, and best part of real estate that you like or a friend of yours likes. Is it referral business? According to studies by NAR (national association of Realtors) and other associations well over 40% of clients find the real estate agent that is going to help them by asking a friend for a referral. So how do we... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the... 

Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t...