The pace of real estate agents joining Facebook is amazing. My brother and I started watching how many agents were on Facebook over 6 months ago. We were finding out how many people identified themselves as real estate agents and back then it was just over 50K agents had put somewhere in their profile that they were in fact in real estate. Fast forward several months later and there were over 125K real estate agents on Facebook. What we have found in doing live training events on Social Networking... 

If you have never been to the IE (Inland Empire) in California it is just east of Los Angeles County and North of San Diego County. You will head through it on your way to Las Vegas if you drive or on your way to Lakes and “the River”. This area comes with many stereotypes that our audiences informed us of last week. We were told the following: “Not all of us have lifted trucks” “See we do have all of our teeth here” “The river is fun” - We never said... 

From time to time my brother and I get sent e-mails with requests or questions and sometimes outright frustration on items that agents are going through. In one particular e-mail from an agent in a Las Vegas, NV where the state has been hit hard we got the following and this is an excerpt from the e-mail. I am getting calls from an ad I took out in a local real estate magazine to the tune of 276 calls each and every month but they all seem to be interested in bank owned properties and they never... 

James and I were out this week doing training for real estate agents on social networking. Live training events are great because we get to meet new people in new areas and see what is going on. Many times agents greet us with “This all sounds great but Facebook & all of this social network is for teenagers”. Now that might sounds like a fair assesment at first however let me share conversation we just recently had with a teenager who was helping us get our office organized. For anyone... 

Failure with your real estate website is guaranteed. You will not get a single lead from your website so you mine as well go back to door knocking, cold calling, and sending out 1,000’s of pieces of mail that have not a single chance of working. Does this sound like something you want to happen to you? If it is then please by all means continue on the path you are on. In fact I would like to give you the formula to guarantee that ALL of your efforts on real estate marketing for your website... 

Buyers are great and highly motivated buyers are amazing. It is always great when you know exactly what kind of lead you are going to get so that you have a profile of what to expect. It always makes things more predictable and results easier. My brother and I continue to test ads on Craigslist and find the best processes that work most effectively. We have uncovered a number of items that make Craigslist a great place to generate leads provided that you are following a repeatable pattern. One of... 

Are you looking for new business? Let me put it this way do you want to get more out of the marketing efforts that you are doing right now? We hope you are and as always we are always on the lookout for ways to improve the results of marketing. The very first thing that my brother and I look at with any marketing whether it be on the Internet or in a traditional medium is to find out what the purpose of the marketing is. We would say that all of your marketing should generate leads! My brother and... 

Invest in yourself. If you aren’t willing to spend money on yourself, your career, and accomplishing your goals no one will. I am not joking if you can’t spend money on yourself no one will. I was on the phone with several agents yesterday discussing their business and how things were going. Conversations ranged all over the board but let’s cover a few of gems that I heard yesterday. I was speaking with agents all across the United States and in every market so this is a pretty... 

Is it a good time to work with buyers? For most markets across the US & our friends in Canada it most certainly is. I keep hearing that “if the banks just let the buyers the money it would be great”. I can’t change the banking industry and after watching months of news from the government I am not sure that they know how to fix the whole issue. There is a silver (or maybe gold) lining to everything though as there are buyers who sat on the sidelines during the boom time or maybe... 

Information is great, being helpful is awesome, asking for what you want is priceless. I am always surprised when my brother and I review a real estate agent’s website, via our free website tune-up, and find an overwhelming source of quality content but very few places where they actually ask the consumer to work with them or provide them with additional information. Here is the thing. If you are providing the consumer, your next potential customer, with the information that they are looking...