What is the favorite type of business that every real estate professional always talks about that is their favorite? Think about it before you answer. Think about what is the nicest, easiest, and best part of real estate that you like or a friend of yours likes. Is it referral business? According to studies by NAR (national association of Realtors) and other associations well over 40% of clients find the real estate agent that is going to help them by asking a friend for a referral. So how do we... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the... 

Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t... 

Last week we taught for 8 hours on Internet Lead Generation. The goal that we set for everyone who attends is to have everyone closing a minimum of 12 closed sales from their online presence. Instead of us telling you how it went we thought we would let DJ tell you about how it went since we were at his office. Want to make sure to attend our next seminar? If you subscribe to the blog we will keep you posted on when and where we are teaching next. We have another event coming up shortly in the Orange... 

When you are writing ads for Google Adwords or really any advertising platform you want to think like the person who is looking for information. In other words put yourself in your clients shoes before they knew you. Think about what is going through their mind. Think only about them and their needs. This is the mindset that will allow you to write ads that are effective and will bring you the clients that you want. Remember when you pay for every click you only want to attract clients that are motivated... 

Everybody seems to think they know what keywords are about and everyone seems to have a different opinion about what keywords do or do not do for your website. Let’s be clear that you have to write for people first and then for the search engines. If you don’t do this you will be disappointed with your results for sure. What exactly are keywords and how can you use them? Keywords are extremely important when you have decided to do pay per click advertising. Some bloggers even target specific... 

Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where... 

We are heading back to Pasadena, CA for another round of teaching Internet Lead Generation. This time we hope that Jamey’s car comes back without an accident. For those who don’t know the last time we taught we got rear ended when we were about 1 mile from the teaching facility. We are going to be up in Pasadena, CA all day on the 21st of August teaching Internet Lead Generation. So what are we going to cover in this 8 hour course? Here are just a few things we are going to cover. How... 

Do you want to be the blogger in your area that everyone chases? We interviewed one of the best bloggers around to find out what it takes to truly be successful at blogging. What you will hear on this interview will shock and amaze some. If you want to know what it takes to truly be successful you will want to tune in to this interview that we did with Jay. We are going to answer some of the questions that may have prevented you from being successful on the Internet. Some of the question that we...