Can anyone describe a business where you can work only the weekends, not do any advertising, and make a great living? That is exactly what some people think about real estate. Many consumers, new real estate agents, and maybe even a few experienced real estate agents think that they can do an open house on either Saturday or Sunday for 1-2 hours and make a great living with absolutely no advertising and surviving off of referrals exclusively. Depending on 1 source for leads I guarantee the number... 

Have you ever said to yourself “Wow I wish I could work with more people just like that person!”? I mean wouldn’t it be great if you could work with clients that meet your criteria. Clients that: Wanted your help Needed your help And were looking for the product you like to help people with I like to call this customer the “real estate dream”. Now the great part is you can find more of your perfect customers. You can accomplish the real estate dream each and every... 

Let’s face it no matter what time of year finding a way to help more people is always a good thing. The key to always having someone to help is to make sure to always have new leads are coming in. In any market there is always opportunity to be had it is just who is getting the opportunities. Where will you be in 2009? So the real question is for the rest of 2008 and for all of 2009 where do you want to be? Are you looking to grow your business, survive the business, or thrive in the business?... 

If it can work for the retailers can it work in real estate? Can having a sale in real estate really work with “the economy”, “interest rates”, and “foreclosures”? You know it can. The biggest retail day of the year is the day after Thanksgiving. Every store (or practically) has a sale and it lasted from 5:00 am to noon or sometimes all day depending on the store. Most had ads in the paper, others had commercials, and still others had commercials, website promotions,... 

Let me make this very clear, if you use realtor.com and you are happy with the results that you get then great but if you want more information into what kind of product you are buying when you “enhance your listings” then this post is for you. What kind of product do they have? Since my renewal for the realtor.com enhanced listing product was coming due and I was sent a notice about it I thought I would make a call to find out more about what they were giving away for free and what was... 

If someone asked you a question in real estate and you were face to face with them would you be able to give them an answer? I’ll bet that you would be able to give them an answer because you know the answer to their question and you want to be helpful so how come many real estate professionals have trouble with blogging? When James and I are coaching, teaching, or giving a seminar inevitably someone will mention that they would have more pages on their website or write more blog posts but... 

Would you meet with a friend to buy them lunch if they had a referral for you? What if they had a referral for you each and every day would you take them to lunch every day? Most of us would and if you wouldn’t think about the effort that the friend would be putting in for you to make sure they had a referral for you to get that free lunch. Today lunch is not the cheap meal that it may have been way back when. You can guarantee that lunch for you is going to cost you $8.00 or more if you go... 

Everyone is always talking about getting more traffic to their blogs but what should you do with that traffic? Using your traffic for different purposes is critical to having the highest level of success possible. You can send your blog traffic in many different directions but where do you want them to go. You have some options: Your competitors (not a great idea) Back to Google (I don’t think this a great one either) Other blog posts To your website To your free MLS system It is the bottom... 

Have you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively. I... 

The news has just been rampant lately with news about the credit crisis, election, and the global fears of what will happen with banks, lenders, and even regular consumers like you and our ability to borrow more money. Nothing is better than news that forces people to go to the Internet to do more research. They are going to carefully consider their decisions before proceeding so it is important that they get answers to the questions that are running through their mind. So with this all of the news...