It’s a beautiful occurrence that happens just every 4 years.  The best of the best from around the world come together to find out truly who will be an Olympic Champion.  The events are thrilling, often nail biting, and your emotions swing with every passing second as you root for champion in the hopes that they get the Gold. No matter what sport you enjoy watching one of the great aspects about the Olympics is that of the stories of each athlete.  The journey to the Olympics is not one... 

 ”You can build it, we can help™” is a slogan that was made famous by Home Depot. Home Depot sells many different brands of tools and they really don’t care which brand you purchase because they are committed to helping you with your home improvement goals regardless of the brand of tool you buy.  Home Depot’s angle of building their business around help and advice, rather than a product has some wisdom to it.  When you come to think about it, why does a hammer in the... 

What can a comedian teach real estate agents about social networking? He can teach all of us quite a bit. Dane Cook may be more known for his stand-up comedy, roles in movies, and just being really funny but he was and is an early adopter of social networking. In particular Dane Cook is social networker with his website at myspace. Many people are familiar with myspace and attribute it only to teens having fun, putting up pictures, and watching videos. Myspace is much more than that and Dane Cook... 

Did you know that NAR (National Association of Realtors) publishes the results of their surveys to the very clients that real estate professionals help? Well they do and the surveys always show year after year that well over 45% of business by real estate professionals is done by referral. What this means is that you truly must take advantage of every referral possible. In fact you need to take advantage of referrals for people who you may not know directly. How do you do that? You do that with social... 

Learning the latest techniques for marketing your real estate blog and website should be fun.  We know your time is valuable which is why we boil down the techniques into straight forward posts. Have you ever wondered what we read to share this information?  We do participate in blogs across the blogosphere, but we also do some traditional reading. I know, crazy, actual books!  Here are some of the books that we have read lately that you might want to check out as well to deepen your online marketing... 

What do readers of your blog or website crave? They crave up to date information on real estate. In part 3 in our series of “Making Your Website or Blog a Destination” we are going to give you some post idea concepts thatthey crave. You see they want to have their pulse on the real estate market just like you do.  Users of the Internet demand up to date information so they can feel confident in the decision they are making. So you have two choices: Give them the information they want... 

Have you ever been to a website and realized that it just doesn’t have the tools that you need in order to stay there much less come back? It is common for real estate professionals to have an amazing looking blog or website but they don’t have anything that allows the visitor to stay much less come back. So what tools do every website and every blog have to have? Let’s get into it so we know that these are can’t miss. You can always have more (be careful about having too... 

If you have started your real estate blog with the free platform of blogger that is great!  Blogger (powered by Google) is a great blog platform that allows you easily create new posts keeping your audience well informed. One of the areas that Blogger was a little light on was the aspect of creating forms so people could contact you for specific needs.  Wordpress has so many plugins that you can readily find contact forms and even place them on their own page, but Blogger doesn’t exactly... 

I have one question for everyone “Would you rather build equity in your own asset or that of someone else?“.  Think about your answer and also note this is the same question we ask many would be first time home buyers so they can see that renting is only building wealth for someone else. So if you would rather be the owner instead of the renter why do so many real estate agents flock to Trulia voices? Trulia is an aggregator of real estate listings(the ones real estate professionals... 

As we are teaching in different cities we still frequently run into real estate agents who haven’t started a blog yet.  Now, that’s not really the part I find surprising.  Real estate has traditionally been a bit slow in adopting technology so I certainly understand the often slow rate for this industry to use new tools.  What I do find surprising though are the reasons that people find NOT to start blogging. Here are some of the most common ones that we have heard: I don’t...