Real Estate website content is one of the easiest ways to succeed in the search engines and with your customers.  If that is true though, why do so many professionals just miss the boat entirely and put up nothing about their area or expertise?  We have found through consulting thousands of people across the country that there are some common misperceptions that keep people from starting and succeeding.  We felt so strongly about getting more people the information we held a live call on the subject,... 

This is the very first part of the farm that I believe every real estate professional should have. I know that many may stop reading because they think I am wrong. Some are saying: Focus on listings they generate buyers I don’t want to work with buyers Buyers take too much time To those who would like to use those excuses you are excused from the rest of this post. For those who want to have as much business as they want and want to challenge themselves to think differently about buyers please... 

So you have started blogging but you aren’t sure what or why people would visit your blog. In real estate we sometimes forget about the time before we did real estate and what it was like to be a current home owner, potential home owner, or a new landlord without a rolodex full of contacts and education to help us solve our every day real estate challenges. If you want people to continue to visit your blog for more than just the latest listing, free CMA tool, and MLS then you need to make sure... 

 Will real estate blogging die? It highly depends on how everyone in the real estate profession treats blogging. There are those out there who do blogging so well they set the standard for the industry. There are great blogging coaches out there who give great advice on how one should blog. But there are also scores of individual agents, companies, and so called “experts” who are giving poor advice and those that are doing it incorrectly that all those in real estate could suffer because those... 

A recent post on RSS Pieces entitled, “What Pamela Anderson can teach you about calling readers to action on your blog” by REBlogGirl was a wonderful post on creating calls to action (one of the most overlooked aspects on webpages and BLOGS I think) on your BLOG to make those visitors become contacts!  Although that is what the post was about, I found something else intriguing about this post. I found the title to be the most powerful aspect of this BLOG post.  Without a powerful title... 

How many have started a blog and then after 2 or 3 weeks stopped updating it? Admit that it is hard to keep a blog up to date with a busy real estate schedule but if you set some time aside it won’t seem so daunting. In fact if you just set aside 10-15 minutes once a week you will be able to keep your blog up to date and fresh. So you can have a little bit more motivation I thought it might be good to go over some reasons on why keeping your blog up to date will benefit you. Frequent updates... 

FeedBurner is a free product, now owned by Google, that allows you to achieve greater exposure for your BLOG. The tool has some extensive tools to analyze your BLOG data, but here I thought we would focus on the aspects of FeedBurner that allow you to promote your BLOG. These can be accessed from the “Publicize” tab. Headline Animator - This allows you to create a banner ad that rotates the latest headlines that are on your BLOG. This is wonderful to put on your websites so you can get... 

OK so you can’t possible think of something to put on your real estate blog. How about statistics? There isn’t a home owner or home buyer out there who doesn’t want to know what the real estate market is doing yet statistics is one of the hardest things to find on the Internet. I know that some MLS systems even have built in reports and if you are allowed to use graphs or charts from them even better. Even if you can’t use their charts you can quickly create your own using... 

So are you tired of just writing sentence after sentence in your blog? If you are your readers might be as well. After all we are in the new era of the web were bandwith is high and people have high speed access at home and at work so why would we only just write text? The answer is you probably shouldn’t be just writing. So we thought we would give you 5 great resons to use multi media in your blog. It adds a visual impact - nothing adds impact like a great picture. After all a picture is... 

As you are developing content for both your BLOG and your real estate website, think about what visitors are looking for in relationship to the time frame that they may be looking. A wonderful post on the Real Estate Tomato brought up how you can take a look at the relationship of terms someone is searching for to the time frame that they are willing to purchase in. Here are some highlights derived from their post that were arrived at by Cydee Haydon: Blogging about a large area like a city (Tampa...