Did you know that NAR (National Association of Realtors) publishes the results of their surveys to the very clients that real estate professionals help? Well they do and the surveys always show year after year that well over 45% of business by real estate professionals is done by referral. What this means is that you truly must take advantage of every referral possible. In fact you need to take advantage of referrals for people who you may not know directly. How do you do that? You do that with social... 

What do readers of your blog or website crave? They crave up to date information on real estate. In part 3 in our series of “Making Your Website or Blog a Destination” we are going to give you some post idea concepts thatthey crave. You see they want to have their pulse on the real estate market just like you do.  Users of the Internet demand up to date information so they can feel confident in the decision they are making. So you have two choices: Give them the information they want... 

Have you ever been to a website and realized that it just doesn’t have the tools that you need in order to stay there much less come back? It is common for real estate professionals to have an amazing looking blog or website but they don’t have anything that allows the visitor to stay much less come back. So what tools do every website and every blog have to have? Let’s get into it so we know that these are can’t miss. You can always have more (be careful about having too... 

If you have started your real estate blog with the free platform of blogger that is great!  Blogger (powered by Google) is a great blog platform that allows you easily create new posts keeping your audience well informed. One of the areas that Blogger was a little light on was the aspect of creating forms so people could contact you for specific needs.  Wordpress has so many plugins that you can readily find contact forms and even place them on their own page, but Blogger doesn’t exactly... 

I have one question for everyone “Would you rather build equity in your own asset or that of someone else?“.  Think about your answer and also note this is the same question we ask many would be first time home buyers so they can see that renting is only building wealth for someone else. So if you would rather be the owner instead of the renter why do so many real estate agents flock to Trulia voices? Trulia is an aggregator of real estate listings(the ones real estate professionals... 

As we are teaching in different cities we still frequently run into real estate agents who haven’t started a blog yet.  Now, that’s not really the part I find surprising.  Real estate has traditionally been a bit slow in adopting technology so I certainly understand the often slow rate for this industry to use new tools.  What I do find surprising though are the reasons that people find NOT to start blogging. Here are some of the most common ones that we have heard: I don’t... 

We are up in the beautiful bay area and while we are here we want to make sure to make a few posts that relate directly to improving websites and blogs in the bay area. You might be thinking “What do Joey and Jamey possibly know about the bay area?”. The answer is not much and because of that we are probably just like some of our clients. Never ever assume that your client know what you know. Their job isn’t real estate and there are things they know that you don’t. You want... 

Why would we be speaking about a specific way to increase one areas websites or blogs? Well we happen to be in Santa Cruz, CA today and in Carmel as well. If you missed the previous post about our trip up north (check out related posts at the bottom of this post) and you can see our complete schedule of where we are going to be for the next several days.  Before we get into it the post today in case anyone wants to attend one of the free seminars that is happening today the information is below... 

Who can argue with Google right? Google makes the rules (at least for their own search engine) and we are expected to follow. You don’t have to you just won’t be showing up in their search results any time soon. The recent article by Jefferson Graham of the USA Today he speaks with Matt Cutts of Google.  “Good directions drive traffic to your website” discuss some key points of how Google goes about determining the page rank of a website and how they (Google) then goes about... 

Have you ever thought that being an expert in a small thing would give you a large audience? Many real estate professionals would prefer to be “experts” in many different things so that they never miss out on another deal. You know the agent or lender I am talking about. The one who answers the question of “What do you do?” with: “I do residential, commercial, development, appraisals, raw land, agricultural, etc” You soon realize they just will literally do anything...