Have you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively. I... 

As we all pour through various blogs and RSS feeds striving for those great “tips” to give our website the best chance in Google we sometimes miss the obvious.  Google actually provides a webmaster help center to help you make your site easier to understand by Google.  Now, before your eyes roll into your head thinking this is like a tech nightmare with odd formulas that can only be understood by Stanford PhD’s, think again. Here is what the Google Webmaster Guidelines says about... 

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the... 

Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t... 

When you are writing ads for Google Adwords or really any advertising platform you want to think like the person who is looking for information. In other words put yourself in your clients shoes before they knew you. Think about what is going through their mind. Think only about them and their needs. This is the mindset that will allow you to write ads that are effective and will bring you the clients that you want. Remember when you pay for every click you only want to attract clients that are motivated... 

Everybody seems to think they know what keywords are about and everyone seems to have a different opinion about what keywords do or do not do for your website. Let’s be clear that you have to write for people first and then for the search engines. If you don’t do this you will be disappointed with your results for sure. What exactly are keywords and how can you use them? Keywords are extremely important when you have decided to do pay per click advertising. Some bloggers even target specific... 

Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where... 

We are heading back to Pasadena, CA for another round of teaching Internet Lead Generation. This time we hope that Jamey’s car comes back without an accident. For those who don’t know the last time we taught we got rear ended when we were about 1 mile from the teaching facility. We are going to be up in Pasadena, CA all day on the 21st of August teaching Internet Lead Generation. So what are we going to cover in this 8 hour course? Here are just a few things we are going to cover. How...