Rodney Dangerfield,"I get no respect" Rodney Dangerfield said it and in real estate we feel it all the time. We feel that our customers never give us any respect. We never get treated the way we want and we just kind of grin and go along with how people treat us. So how come with put up with it? Rodney made the phrase famous and made it part of just about every bit, movie, and scene that he did. In fact he made it funny to “get no respect”. Why in real estate though do we put... 

So we got a comment about the fact that “More leads doesn’t mean you will do more business.” This is just great in my mind that people even want to say this. Now of course you could say that more leads doesn’t guarantee that you will sell more homes but I guarantee you this: If you generate 0 leads I guarantee that you will fail in real estate To be honest you will fail in any business that requires you to generate leads. The comment leads me to believe that the person would... 

Do you just have a little bit of money that you need to go a long way? If so let’s cover how to make your budget stretch as far as possible. When my brother and I started in real estate we had no savings, no money to invest in our business, & we weren’t sure when we would close our first deal. The idea of spending $60\month was terrifying to say the least. We realized that we had to spend some money because just hoping that someone would find our brand new websites wasn’t going... 

Search marketing is a broad term that is applied to pay per click advertising and other forms of advertising on the Internet that are displayed to the user when they are searching for something they just have an itch for. One of the reasons I say it isn’t always pay per click advertising is some search marketing allow you to pay per impression, per conversion, or just a flat fee based on additional arrangements. Real Estate Agents Using Search Marketing So according to Google, and Jupiter Research,... 

Have you ever said to yourself “Wow I wish I could work with more people just like that person!”? I mean wouldn’t it be great if you could work with clients that meet your criteria. Clients that: Wanted your help Needed your help And were looking for the product you like to help people with I like to call this customer the “real estate dream”. Now the great part is you can find more of your perfect customers. You can accomplish the real estate dream each and every... 

Would you meet with a friend to buy them lunch if they had a referral for you? What if they had a referral for you each and every day would you take them to lunch every day? Most of us would and if you wouldn’t think about the effort that the friend would be putting in for you to make sure they had a referral for you to get that free lunch. Today lunch is not the cheap meal that it may have been way back when. You can guarantee that lunch for you is going to cost you $8.00 or more if you go... 

Have you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively. I... 

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the...