Testing your landing pages is what can help you to get more contacts out of the same visitors! Landing pages are where you send your customers from you online marketing like pay per click. Often as soon as we get some results that we are happy with, we stop trying to see if we could improve those results :). For simple testing of pages you may want to consider changing the following changes to different versions: Display the same adcopy in a different format (i.e. with bullet points or bolded) Drastically... 

So why would you want to increase your click through rate? Well it means that more people find your ad compelling and want to see what you have to offer. There is nothing better than increasing your click through rate on the ads you run on Google, MSN, or Yahoo. So we thought we would put some of our favorite ways to increase the click through rate. Use the keyword that you are advertising on in the title of the ad. For instance if you want to advertise on the word “San Diego Condos”.... 

The Internet is all about buyers they say. Well it is true that buyers do look quite a bit and the National Association of Realtors® does state that over 75% of buyers now begin their search online. This number is only going to increase until it reaches as close to 100% as humanely possible. Remember your real estate marketing online is about attracting the kind of client you want to work with. So if you want buyers provide information that buyers want. If you want to attract sellers than you have... 

Often in the old advertising world of long ago you had to mail items out and wait to see how the response rate went or you waited for the magazine ad to go out and you waited to see if you got calls. If you didn’t get any calls you changed the ad. But this process took weeks at best. It is expensive testing and you were having to deal with designers, copy write people, and the publisher as well. Now don’t get me wrong magazines are not dead and we are not writing them off. But the beauty... 

It is always amazing when people say “I have the perfect ad, can’t get any better, no way, no how, never going to happen.” Now this could very well be the case but then you ask that person how do they know and they have no idea they just say they do. Luckily if you advertise with Google Adwords they give you an option that allows you to run two ads at the time same for the same set of key words. Now the ads aren’t literally running at the same time but what Google does is...