As we all pour through various blogs and RSS feeds striving for those great “tips” to give our website the best chance in Google we sometimes miss the obvious.  Google actually provides a webmaster help center to help you make your site easier to understand by Google.  Now, before your eyes roll into your head thinking this is like a tech nightmare with odd formulas that can only be understood by Stanford PhD’s, think again. Here is what the Google Webmaster Guidelines says about... 

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How... 

 One of the big things every real estate professional wants to know is how well they are doing.  As real estate agents we are trained to track some key data.  I mean after all we religiously check some of the following: How many deals have I closed this year? What is my gross commission amount? What is my sales volume? This all seems pretty natural, after all, we got into real estate to help people buy and sell homes so we need to track this sort of data! Now, enter the world of real estate... 

Well, not just a channel that’s on TV anyway (although that might happen someday).  The Google channel on YouTube is actually filled with great tips for your SEO skills and more.  They often feature Matt Cutts, Google Guru in charge of search, and they address topics ranging from the latest features in GoogleMaps API, Google Webmaster Tools, to the importance of using Alt Tags for images on your website.   You can subscribe to the channel today, I would recommend checking out some of the... 

As you are working on your overall search engine marketingefforts, it is nice to see how Google is tracking your progress. :)  A wonderful free resource is the Google Webmaster Tools.  This allows you to track keep track of your websites with Google and stay on top of things like your Sitemaps and the most recent keywords people are finding your website on. If you haven’t yet signed up for the Google Webmaster Tools(it is FREE ), here are a couple of ways you can check to see what Google... 

Looking at just the home page of your website to ensure a user gets to the “most important” areas of your website can be a big mistake. I have seen some groups state that you MUST put a tool to search the MLS and a tool for CMA’s prominent on your home page because that’s what a internet buyer is looking for. While I think they are often looking for that type of information, only making tools like that easy to get to on your home page can lead to losing the visitors who enter... 

I find that when everyone gets started on Google and advertising with Google PPC (Pay Per Click) they either leave all the check boxes checked or start checking as many boxes as possible. This can make your first campaigns not as effective and can make them very costly to you. I want to make sure that you avoid the hard times of advertising on Google and make sure that you get the results that you desire. One setting that I encourage people (read into that tell them) to turn off when they get started... 

If you have a Google (R) adwords account we hope that you have logged in to it in the last several days. What you noticed is a message announcing a change to how Google will determine which ads appear above the search results. So what did they do and most importantly how will this affect you and your ads. The maximum price you are willing to pay for a click will now count! - This is known as Max CPC. Prior to this change your Max CPC did not affect (directly) where you were in the placement. It... 

Succeeding in organic results in Google, may be time consuming but it doesn’t have to be a total mystery! Google, has a wonderful webmaster center where you can learn many of the tips to succeed. Now…hold on….you are saying “I am not a webmaster, I am a real estate agent”, that’s ok! These tips can be passed on to your webmaster (because they don’t always know what to do) and many of them you can do yourself! Submit your site to Google -sounds obvious, but... 

In order for you to succeed with your SEO efforts, you will want as many of your pages visible to Google, Yahoo, MSN and the other search engines as possible! Now, you have probably read that the search engines have “spiders” constantly searching the web for new pages, but they won’t always get to all of the pages on your website. So…how do you ensure that the search engines see more of your web pages? Answer: Create a Sitemap Creating a Sitemap using FREE tools can help the...