How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the... 

Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t... 

When you are writing ads for Google Adwords or really any advertising platform you want to think like the person who is looking for information. In other words put yourself in your clients shoes before they knew you. Think about what is going through their mind. Think only about them and their needs. This is the mindset that will allow you to write ads that are effective and will bring you the clients that you want. Remember when you pay for every click you only want to attract clients that are motivated... 

Everybody seems to think they know what keywords are about and everyone seems to have a different opinion about what keywords do or do not do for your website. Let’s be clear that you have to write for people first and then for the search engines. If you don’t do this you will be disappointed with your results for sure. What exactly are keywords and how can you use them? Keywords are extremely important when you have decided to do pay per click advertising. Some bloggers even target specific... 

Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where... 

We are heading back to Pasadena, CA for another round of teaching Internet Lead Generation. This time we hope that Jamey’s car comes back without an accident. For those who don’t know the last time we taught we got rear ended when we were about 1 mile from the teaching facility. We are going to be up in Pasadena, CA all day on the 21st of August teaching Internet Lead Generation. So what are we going to cover in this 8 hour course? Here are just a few things we are going to cover. How... 

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How... 

Many have tried to tackle Google and many have failed. Some of the biggest names in the search engine industry have been losing ground to Google for years. We all know those names they are Yahoo, MSN, and AOL. So what does Cuil do that the others don’t? Well it does display things a bit differently then Google, Yahoo, and MSN. It looks more magazine like it it’s display and includes pictures in almost every single result. Is this search engine really going to beat Google? That can only... 

Picking the right words to advertise on Google is quite easy with their keyword tool. Now we have talked about keywords and how to find them on your own website but today we want to talk about finding words, real estate words, with the Google tool that competitors aren’t yet advertising on and yet are being searched by your future buyers and future sellers. I want everyone to go and find words like the chart above shows. These are words that have search volume but have little to no competition... 

Have you ever taken out a classified ad and not a single person called you? It can be one of the most frustrating events to spend time on a ad, review the ad, and pay for it only to have no one call. The great part about using pay per click advertising is you only pay when people actually click on your ad. That’s right you are only paying for results. So what is the trick to writing ads for Google, Yahoo, or MSN Adcenter that people actually click on? Well we could always offer them money but...