We are heading back to Pasadena, CA for another round of teaching Internet Lead Generation. This time we hope that Jamey’s car comes back without an accident. For those who don’t know the last time we taught we got rear ended when we were about 1 mile from the teaching facility. We are going to be up in Pasadena, CA all day on the 21st of August teaching Internet Lead Generation. So what are we going to cover in this 8 hour course? Here are just a few things we are going to cover. How... 

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How... 

Many have tried to tackle Google and many have failed. Some of the biggest names in the search engine industry have been losing ground to Google for years. We all know those names they are Yahoo, MSN, and AOL. So what does Cuil do that the others don’t? Well it does display things a bit differently then Google, Yahoo, and MSN. It looks more magazine like it it’s display and includes pictures in almost every single result. Is this search engine really going to beat Google? That can only... 

Picking the right words to advertise on Google is quite easy with their keyword tool. Now we have talked about keywords and how to find them on your own website but today we want to talk about finding words, real estate words, with the Google tool that competitors aren’t yet advertising on and yet are being searched by your future buyers and future sellers. I want everyone to go and find words like the chart above shows. These are words that have search volume but have little to no competition... 

Have you ever taken out a classified ad and not a single person called you? It can be one of the most frustrating events to spend time on a ad, review the ad, and pay for it only to have no one call. The great part about using pay per click advertising is you only pay when people actually click on your ad. That’s right you are only paying for results. So what is the trick to writing ads for Google, Yahoo, or MSN Adcenter that people actually click on? Well we could always offer them money but... 

Have you ever wondered what it would be like to be the most dominate boxer of all time? Think about facing Muhammad Ali in his prime. Would you even stand a chance at beating him? This is a fight that you should never pick and this would be a fight that Muhammad Ali would be guaranteed to win. You would never want to face Muhammad Ali in the ring as it would only end with you getting hurt and Muhammad Ali taking home another check. Many real estate agents give up on placing ads on with pay per click... 

There are quite a few out on the Internet who believe that real estate professionals should not do pay per click advertising. Many say that real estate professionals should just pay large companies who do pay per click advertising to do it for them. I am not one of those people. I believe that every real estate professional can (if they so desire) do their own pay per click advertising with Google Adwords, Yahoo, or MSN Adcenter. Let’s start with a few reasons on why you should do your very... 

 One of the big things every real estate professional wants to know is how well they are doing.  As real estate agents we are trained to track some key data.  I mean after all we religiously check some of the following: How many deals have I closed this year? What is my gross commission amount? What is my sales volume? This all seems pretty natural, after all, we got into real estate to help people buy and sell homes so we need to track this sort of data! Now, enter the world of real estate... 

Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t... 

In a recent article on CNET We’re all guinea pigs in Google’s search experiment Google talks about how they run different versions of the Google Search page. They are effectively split testing, running two different versions of the same page to see which one works better. This strategy may sound strange to some in real estate but it is a long held theory in direct response marketing that running two different versions of the same ad will allow you to figure out which one works better....