Have you ever wondered what it would be like to be the most dominate boxer of all time? Think about facing Muhammad Ali in his prime. Would you even stand a chance at beating him? This is a fight that you should never pick and this would be a fight that Muhammad Ali would be guaranteed to win. You would never want to face Muhammad Ali in the ring as it would only end with you getting hurt and Muhammad Ali taking home another check. Many real estate agents give up on placing ads on with pay per click... 

There are quite a few out on the Internet who believe that real estate professionals should not do pay per click advertising. Many say that real estate professionals should just pay large companies who do pay per click advertising to do it for them. I am not one of those people. I believe that every real estate professional can (if they so desire) do their own pay per click advertising with Google Adwords, Yahoo, or MSN Adcenter. Let’s start with a few reasons on why you should do your very... 

 One of the big things every real estate professional wants to know is how well they are doing.  As real estate agents we are trained to track some key data.  I mean after all we religiously check some of the following: How many deals have I closed this year? What is my gross commission amount? What is my sales volume? This all seems pretty natural, after all, we got into real estate to help people buy and sell homes so we need to track this sort of data! Now, enter the world of real estate... 

Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t... 

In a recent article on CNET We’re all guinea pigs in Google’s search experiment Google talks about how they run different versions of the Google Search page. They are effectively split testing, running two different versions of the same page to see which one works better. This strategy may sound strange to some in real estate but it is a long held theory in direct response marketing that running two different versions of the same ad will allow you to figure out which one works better.... 

Well, not just a channel that’s on TV anyway (although that might happen someday).  The Google channel on YouTube is actually filled with great tips for your SEO skills and more.  They often feature Matt Cutts, Google Guru in charge of search, and they address topics ranging from the latest features in GoogleMaps API, Google Webmaster Tools, to the importance of using Alt Tags for images on your website.   You can subscribe to the channel today, I would recommend checking out some of the... 

There are people out there who say that you should abandon real estate pay per click advertising efforts and that you should only focus your efforts on SEO (Search Engine Optimization). In fact if you listened to the interview that was done with Ryan Lash of www.yMarketing.com you heard how he spoke about SEM (Search Engine Marketing) and how under that umbrella he had two tasks that real estate professionals should take time to learn and work on and those two were as follows: SEO - He mentioned... 

Are you tracking your success with Google Adwords? If you aren’t you are missing a key component to success with Google Adwords. It is great to make sure you change your ads, have the right keywords, and point everything to the right landing page but how do you know if you have done the right things or not? The answer lies in tracking your results. Now Google gives you some great reports, charts and graphs but I find that if you track a few simple things then you can make sure to succeed without... 

There are many out on the Internet that say once you have XX number of leads coming in to your website or blog from organic results that is when you should stop doing your pay per click. It is a hard road to the top of the Internet search results whether you are doing pay per click or you are targeting organic results. I thought I would write this post showing what others say and then the reason you shouldn’t listen to their advice. They give some reasons such as the following:  Longevity –... 

Many Realtors® have heard the tale of the real estate agent who made it and continues to sell homes every month because they are a “farmer”. Now most of us aren’t real farmers. If you aren’t planting crops to take to market you aren’t a real farmer. In this first part of “How to create a digital farm” we are going to exam the flaws in the current training and methodology of farming as most real estate professionals have been trained. Over the next several weeks we will then cover how...