Why is lead conversion cost important? Well it is extremely important if you are the one who has to cut the check at the end of the day for all of the leads that you are receiving and if you have a team that you are generating leads for you really need to know your costs or you will have a big bill at the end of the day without much revenue to show for it. So just what is lead conversion? Whether you are generating leads through real estate pay per click, SEO, or blogging lead conversion cost is... 

Do you need or want more business? Do you want business that can close in the next 30 or 60 days? This business is out there and in fact they are searching on Google. We have a FREE call today on the subject of how to use Google to generate instant business. This will be an action packed 39 minute call that will give you the answers you need today in order to get business. The only thing you have to ask yourself is “Is 39 minutes of my time worth 1 real estate sale?” You can find the... 

Real estate pay per click advertising is hated by some and loved by others. I personally love pay per click advertising. I believe that taking out paid ads on Google, Yahoo, & MSN is a fantastic way to generate instant, targeted, and focused traffic to your website. In fact I think there is no better way to generate immediate results then to take out these small ads. If you have ever taken out a classified ad in a newspaper and enjoyed getting calls to a phone number then you will enjoy real... 

Does Google care about where you point your ads to? You bet they do! In fact Google checks which page you point your ads to at least once a month. They then rate your page according to their scoring system and how users have interacted with your page in the past month. What does this all mean you might say? Well it means Google wants to make sure that the ads that are being placed on its site and search partners are delivering the most relevant information to their users. They know that if someone... 

How can we really have 1 tip that will improve your Google Ads when it takes more than 1 thing? Well there is of course more than one item you should focus on but this is one of the most overlooked tips that can change what Google thinks of your ad which determines what you pay. It is always about paying as little as you can for the highest ad position you can get on a page that you want to achieve. After all who wouldn’t want more for less right?  The Google Quality Score is a key factor in... 

To change or not to change that is the question. One of the biggest mistakes that can be made is not looking at how you can improve your ads. An ad can always be improved. Having an ad that is too good is like being too good at golf it just doesn’t happen. I wanted to go over some criteria of when to make changes to your ad and what you should look for. You have had at least 30 clicks to your ad to tell how it will do - if you don’t have at least 30 clicks to the ad you should wait until... 

The “?” is a great sales tool. In one might say it is the greatest sales tool any real estate person has in their arsenal of scripts. Have you ever given what you thought was the best presentation of your real estate career only to have a buyer or seller say they were going to use someone else? Have you also had the experience where instead of a presentation you asked a couple thought provoking questions and the client was yours? The “?”, when used correctly, is asking the... 

We believe that the answer is yes you can. Now should every real estate professional make themselves an SEO (Search Engine Optimization) Expert? We would say no. Just like many Realtors may not know every facet of how to do a loan but we know the basics that is what every Realtor should know for SEO. There are some great basic tasks that every realtor needs to know and we want to go over these in a FREE teleseminar. In fact these are the most common questions that my brother, James, gets on a daily... 

Did you know that there is a way to legally pay 50%less than you competitors when you are advertising on Google? Well you can it just takes a little bit of testing and making sure that your ad is “correct” according to Google. I have performed this on my ads and have literally seen the amount I pay per click drop by as much as 50% and across those that my brother and I advise as well so this is a tip that you will want to integrate into your ads. So that everyone knows Google uses a quality... 

  Ok, so you may have seen that using negative keywords in your Google Adwords campaignsis a good idea and in fact suggested by Google. So what are negative keywords and why would you want to use them? Well let’s start with a brief description of what a negative keyword is: A Negative keyword is denoted in the Google Adword system by using a “-” before the word. This will prevent your ad from being triggered when the word after the “-” appears. Example Word List: Santa...