As you are working on your overall search engine marketingefforts, it is nice to see how Google is tracking your progress. :)  A wonderful free resource is the Google Webmaster Tools.  This allows you to track keep track of your websites with Google and stay on top of things like your Sitemaps and the most recent keywords people are finding your website on. If you haven’t yet signed up for the Google Webmaster Tools(it is FREE ), here are a couple of ways you can check to see what Google... 

You know the saying about real estate right? It’s all about location, location, location. Today we thought we would cover some discussion about your ad location when you are using Google Adwords or any pay per click advertising. After all you are paying to play the game so you should spend some time looking at where you money is going. I thought today I would uncover the myth that it is not always about being number one. Most of us are competitive by our very nature and we strive to be number... 

Have you ever thought of using misspelled words in your paid advertising? It is one of the most overlooked and underutilized advertising methods in the paid advertising world. Thanks to many great word processing programs (and maybe just not paying attention) that auto correct typing many of us (myself included) misspell words when we are searching for something on the Internet. Our real estate customers are no different and often misspell city names, property addresses, general real estate questions.... 

Have you ever tried to change how your domain name is displayed in your ads? Hopefully you have tested out different methods and different display types with your domain name in your Google Pay Per Click ads. A better question might be why even try? The main reason you try different ads is to appeal to different people and see which one tests better giving you the best results. I thought today we would go over different ways to use your domain name in your Google Adwords Ads. Remember you 35 characters... 

Has anyone ever read the sentence in Google where they tell you not to use more than 20 words per ad? It is right above the area where you add new keywords to an ad group. This small one sentence is terrific advice that unfortunately I rarely see followed. I have seen ads that have literally over 1,000 words pointing to the same ad. So why shouldn’t you use more than 20 words per ad? Well let’s take a look at some great reasons to have less than 20 words per ad and see why? Your ad should... 

When we are setting up a new Google Adwords campaign it is important to be as specific as possible with the ad and the keywords that you select. We found that some of the biggest frustrations with Google Adwords is what words should people select to advertise on and then once they have those words what ad should they put with those words. So we have the two problems: Word Choice Ad matching those words Let’s keep this as simple as possible. Sometimes it is easier to write the ad before the... 

Looking at just the home page of your website to ensure a user gets to the “most important” areas of your website can be a big mistake. I have seen some groups state that you MUST put a tool to search the MLS and a tool for CMA’s prominent on your home page because that’s what a internet buyer is looking for. While I think they are often looking for that type of information, only making tools like that easy to get to on your home page can lead to losing the visitors who enter... 

For those who are new to Google Adwords there are 4 different types of matching that can be done for your ads. They are as follows: Broad Match Exact Match Phrase Match Negative Match These are used when you add words to your ad groups. For today’s post we are going to cover Broad Match and Exact Match. By the way one is not really better than the other it just depends on what your goals are. So let’s get into each one and figure out why we would want to use each one differently in... 

One of the things that can frustrate anyone who uses Google AdWords is not seeing results. Now one of the surest ways to make sure you don’t get the results you desire is to drive all visitors from Your Google AdWords Campaign to your home page. There are reasons for this so we will go over our Top 4 Reasons Not to Point Your Ads to Your Home Page They are looking for something specific - this is the best reason not to point an ad to your home page. A user who clicks your ad has something... 

Google Adwords is a great program to get traffic to your website instantly. In fact it is the quickest way that you can get visitors to your website. Now having people visit your real estate website is great but having them convert to buyer leads or selling leads is better. So how can you tell if people converted to leads? Well you use Google’s conversion tracking code that’s how. Don’t be afraid if you aren’t a technical wizard. Thanks to Google you don’t have to be....