When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising.  My revelation that ads don’t work comes after speaking with agents all across the country.  One of the most common items I hear is that they want traffic to their websites, but it can’t be with Google Adwords because it “doesn’t work”. I have to admit that I was shocked that this was one of the most consistent answers.  After all... 

That’s right I said it, effective. There are plenty of ways to generate leads on the Internet and in the not so distant future we will be having another call with even more ways to generate leads from the Internet. We hope that you are already generating leads from your website, blog, or craigslist system, but if you aren’t or you want even more than we have a call for you today. In this call we are going to be discussing what you can do right now for more leads. We are even going to... 

Rodney Dangerfield,"I get no respect" Rodney Dangerfield said it and in real estate we feel it all the time. We feel that our customers never give us any respect. We never get treated the way we want and we just kind of grin and go along with how people treat us. So how come with put up with it? Rodney made the phrase famous and made it part of just about every bit, movie, and scene that he did. In fact he made it funny to “get no respect”. Why in real estate though do we put... 

So we got a comment about the fact that “More leads doesn’t mean you will do more business.” This is just great in my mind that people even want to say this. Now of course you could say that more leads doesn’t guarantee that you will sell more homes but I guarantee you this: If you generate 0 leads I guarantee that you will fail in real estate To be honest you will fail in any business that requires you to generate leads. The comment leads me to believe that the person would... 

In case you hadn’t heard C21 was brave enough (in my opinion) to say that they were going to be focusing more on their online efforts than their TV. I wonder why? Finally someone came out and said what others have known for a long time. The Internet is a great place where you can accurately measure the ROI. I first found about this from our friends over at Future of Real Estate Marketing and they wrote a great post about it and provide a link to the actual interview (not sure why C21 doesn’t... 

Search marketing is a broad term that is applied to pay per click advertising and other forms of advertising on the Internet that are displayed to the user when they are searching for something they just have an itch for. One of the reasons I say it isn’t always pay per click advertising is some search marketing allow you to pay per impression, per conversion, or just a flat fee based on additional arrangements. Real Estate Agents Using Search Marketing So according to Google, and Jupiter Research,... 

Have you ever said to yourself “Wow I wish I could work with more people just like that person!”? I mean wouldn’t it be great if you could work with clients that meet your criteria. Clients that: Wanted your help Needed your help And were looking for the product you like to help people with I like to call this customer the “real estate dream”. Now the great part is you can find more of your perfect customers. You can accomplish the real estate dream each and every... 

Have you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively. I... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per...