Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t... 

There are people out there who say that you should abandon real estate pay per click advertising efforts and that you should only focus your efforts on SEO (Search Engine Optimization). In fact if you listened to the interview that was done with Ryan Lash of www.yMarketing.com you heard how he spoke about SEM (Search Engine Marketing) and how under that umbrella he had two tasks that real estate professionals should take time to learn and work on and those two were as follows: SEO - He mentioned... 

Are you tracking your success with Google Adwords? If you aren’t you are missing a key component to success with Google Adwords. It is great to make sure you change your ads, have the right keywords, and point everything to the right landing page but how do you know if you have done the right things or not? The answer lies in tracking your results. Now Google gives you some great reports, charts and graphs but I find that if you track a few simple things then you can make sure to succeed without... 

There are many out on the Internet that say once you have XX number of leads coming in to your website or blog from organic results that is when you should stop doing your pay per click. It is a hard road to the top of the Internet search results whether you are doing pay per click or you are targeting organic results. I thought I would write this post showing what others say and then the reason you shouldn’t listen to their advice. They give some reasons such as the following:  Longevity –... 

As many agents are still working on getting their businesses a jump start here in 2008 I thought it would be helpful to address one of the most common questions we hear when we are teaching internet marketing for Realtors®.  After learning the concepts of Search Engine Optimization, Content Creation, Google Adwords and more it can seem overwhelming on knowing just where to start to have a successful online presence.  So in that vein of helping everyone determine where they need to start we thought... 

How can we really have 1 tip that will improve your Google Ads when it takes more than 1 thing? Well there is of course more than one item you should focus on but this is one of the most overlooked tips that can change what Google thinks of your ad which determines what you pay. It is always about paying as little as you can for the highest ad position you can get on a page that you want to achieve. After all who wouldn’t want more for less right?  The Google Quality Score is a key factor in... 

To change or not to change that is the question. One of the biggest mistakes that can be made is not looking at how you can improve your ads. An ad can always be improved. Having an ad that is too good is like being too good at golf it just doesn’t happen. I wanted to go over some criteria of when to make changes to your ad and what you should look for. You have had at least 30 clicks to your ad to tell how it will do - if you don’t have at least 30 clicks to the ad you should wait until... 

The “?” is a great sales tool. In one might say it is the greatest sales tool any real estate person has in their arsenal of scripts. Have you ever given what you thought was the best presentation of your real estate career only to have a buyer or seller say they were going to use someone else? Have you also had the experience where instead of a presentation you asked a couple thought provoking questions and the client was yours? The “?”, when used correctly, is asking the... 

Did you know that there is a way to legally pay 50%less than you competitors when you are advertising on Google? Well you can it just takes a little bit of testing and making sure that your ad is “correct” according to Google. I have performed this on my ads and have literally seen the amount I pay per click drop by as much as 50% and across those that my brother and I advise as well so this is a tip that you will want to integrate into your ads. So that everyone knows Google uses a quality... 

  Ok, so you may have seen that using negative keywords in your Google Adwords campaignsis a good idea and in fact suggested by Google. So what are negative keywords and why would you want to use them? Well let’s start with a brief description of what a negative keyword is: A Negative keyword is denoted in the Google Adword system by using a “-” before the word. This will prevent your ad from being triggered when the word after the “-” appears. Example Word List: Santa...