When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

To all of our readers, we owe a bit of an apology.  We have been out and about and have ignored contributing posts here to our blog.  We certainly haven’t been out of the game, we have been sharing tips, methods, and techniques on real estate marketing throughout the country. We wanted to share a little insight on what we have been up to and give you some idea of where we are going to take this blog over the next year.  The past 8+ months have been an interesting ride and we look forward... 

The pace of real estate agents joining Facebook is amazing. My brother and I started watching how many agents were on Facebook over 6 months ago. We were finding out how many people identified themselves as real estate agents and back then it was just over 50K agents had put somewhere in their profile that they were in fact in real estate. Fast forward several months later and there were over 125K real estate agents on Facebook. What we have found in doing live training events on Social Networking... 

If you have never been to the IE (Inland Empire) in California it is just east of Los Angeles County and North of San Diego County. You will head through it on your way to Las Vegas if you drive or on your way to Lakes and “the River”. This area comes with many stereotypes that our audiences informed us of last week. We were told the following: “Not all of us have lifted trucks” “See we do have all of our teeth here” “The river is fun” - We never said... 

The latest book I have been reading is a book by Jeff Jarvis, entitled “What Would Google Do?”.  My wife saw it at the bookstore and figured it would be right up my alley! Before opening the cover I thought it might be a book focused on why Google is so dominant and where their reach might yet still extend.  Although he does make some leaps into how Google could dominate other industries it is more of a guide in how we can take the methodology of Google and apply it to other industries. He... 

Failure with your real estate website is guaranteed. You will not get a single lead from your website so you mine as well go back to door knocking, cold calling, and sending out 1,000’s of pieces of mail that have not a single chance of working. Does this sound like something you want to happen to you? If it is then please by all means continue on the path you are on. In fact I would like to give you the formula to guarantee that ALL of your efforts on real estate marketing for your website... 

Buyers are great and highly motivated buyers are amazing. It is always great when you know exactly what kind of lead you are going to get so that you have a profile of what to expect. It always makes things more predictable and results easier. My brother and I continue to test ads on Craigslist and find the best processes that work most effectively. We have uncovered a number of items that make Craigslist a great place to generate leads provided that you are following a repeatable pattern. One of... 

Are you looking for new business? Let me put it this way do you want to get more out of the marketing efforts that you are doing right now? We hope you are and as always we are always on the lookout for ways to improve the results of marketing. The very first thing that my brother and I look at with any marketing whether it be on the Internet or in a traditional medium is to find out what the purpose of the marketing is. We would say that all of your marketing should generate leads! My brother and... 

Today’s post is from someone you have heard on our 15 minutes of Madness calls, Christain Stefferud of Master My Marketing.  He travels all across the country helping people with their online marketing efforts.  Some of those clients are real estate agents and some of those are small businesses.   Read on and see how you can get some easy leverage in your business…. I chose that title because it describes the age of working smart and the freedom to generate income from anywhere... 

For those of you who have been around when Joe and I speak, you have probably heard us mention improving your online marketing results by getting into Directories.  The main challenge with getting results through directories is finding a quality directory to join!  Many of the traditional real estate directories out there have been down graded by Google as they offered little value other than being a link farm. Before I get in to what makes a quality directory, let me share a little about a directory...