Whenever we are helping real estate professionals learn more about the topic of making their websites stand out among the thousands of competitors in their local market, we always talk about content.  Differentiating your website with content is one of the MOST powerful ways to demonstrate market expertise.  Besides putting up content about cities and neighborhoods, we get asked “What about school information?”.  Joe and I always take a moment before responding because there are complications... 

What is the one device that people carry with them on walks, to the park, out shopping, and to work? They are carrying their cell phones with them and more than ever before these people are texting and calling their friends. A service that we have been using for over 6 months allows people to do one of their favorite activities and allows you to get their information as an interested buyer. This service has generated over 165 leads in the last 6 months and we have only tested it on 1 listing that... 

I know what some people may be thinking “Didn’t they just write “How to Go Broke in Real estate?”". In fact we did and we spoke about how if you do the exact same thing that you are doing now then you will have a 2009 that looks quite a bit like 2008 and you won’t be happy at all. With all of the media surrounding the financial markets all we have heard is the following(I am sure you can relate): Loans will be tougher to get Real estate will be bad Banks are going to... 

As we have been teaching throughout different markets in the last few months, I have still found it amazing that one of the biggest fears in starting to do Internet marketing is around “lead quality”.  Most of the time the question is posed in such as fashion as “I know you guys generates 100’s of leads a month, BUT what is the quality of your leads?”. The question is an odd one, as we usually probe and ask “Do you mean valid phone numbers? or Valid e-mail addresses?”,... 

For many that start with traditional real estate training, some of the first things that you learn about are methods such as farming and getting in touch with your “sphere of influence”.  With both of these methods you learn that you must stay in touch with them on a consistent basis so you can be at the forefront of their minds when it comes time for a real estate need.  Keeping a consistent touch will enable your sphere and farm to send you business month in and month out.  The funny... 

These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

It is always fun when we get to go to our home town of San Diego. We are actually going to be back home in San Diego on the 16th of September and we decided to visit a few offices on our way back up. We are going to be doing our live presentation of “Generating Leads From Your Website” to 4 different Keller Williams Realty offices. These one hour events are open to agents from any office not just Keller Williams agents. If you aren’t sure what we are going to cover we are going... 

What is the favorite type of business that every real estate professional always talks about that is their favorite? Think about it before you answer. Think about what is the nicest, easiest, and best part of real estate that you like or a friend of yours likes. Is it referral business? According to studies by NAR (national association of Realtors) and other associations well over 40% of clients find the real estate agent that is going to help them by asking a friend for a referral. So how do we... 

These famous words were spoken by Proximo (Oliver Reed) to Maximus (Russel Crowe) in the movie Gladiator.  Maximus was a magnificent Gladiator, but he made the kills to quickly and did not embrace the crowd.  Proximo was trying to teach Maximus the lesson that if he embraced the crowd, got them to cheer for him to be their champion, then maybe, just maybe he would win his freedom. As we know from the story it took Maximus time to realize the art of the fight that would win the crowd.  At first...