One of the biggest challenges that agents run into when developing their websites is what to put on that first page.  Before you get out that 8 x 10 glossy photo we thought it might be helpful if we gave you a method that both visitors and search engines will like.   Keeping that first page of your real estate website simple and making your visitors aware of the areas you cover will create visitors who stay longer and give the search engines an easy way to know what your website is about. Look... 

Getting others to link to your website or blog is continually a challenge.  Inbound links are becoming more and more valuable each day as authors and webmasters realize the importance they have in the search engine results.  So if links are an item of currency on the Internet how do we get people to give us their valuable links?   Let’s look at what a Top Blogger has to say Jon Morrow of CopyBlogger recently wrote a post entitled “Why No One Links to Your Best Posts (And What to... 

That’s right, for all that work you put in optimizing your pages over the most competitive keywords, it means absolutely nothing.  It doesn’t matter if you are #1 and there are 3,000,000 more people behind you in the SERPs, it just doesn’t mean anything at all.  In fact it may give you bragging rights around town and may even feel good to say, but what is it actually doing for you? Before Matt Cutts and the other powers to be at Google stop reading (at least that is my wishful... 

This tool, recently released by Google looks like an enhanced version of their trends tool.  Google Insights though gives some great data for some lower volume word searches which trends never seemed to do. http://google.com/insights/search/ Carefully using this tool you can find some hidden jewels of keywords that you might not have yet uncovered.  With their “Rising Searches” feature you may be able to jump start some content into your blog and website and take advantage of traffic... 

Although 2008 has thus far been a challenging year for many real estate professionals, one of the best aspects is that everyone has been forced to look at actually doing some marketing (I know crazy to think that you can’t do 15 sales a year by showing up to an open house for an hour on a Sunday, but I digress).  For many agents that has meant entering the world of online marketing. As real estate agents we are often drawn to the instant fix.  Just “buy this now” and you will... 

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How... 

Oh, if people could just hear me calling to them, surely they would choose my real estate website….right?  Maybe if I new exactly what they were calling I could have my website answer, that would be much easier! Understanding keywords is truly the art of understanding what people are calling for (in this case typing for ). For those that are new to marketing online (and maybe those who think they know but are too afraid to ask), I thought we would discuss keywords. Keywords are really at... 

Here is a real estate SEO tool that I had checked out just a little while ago, but didn’t take the time to DIG in :).  I had some time to play with it and I have to admit that it is a pretty sweet tool.  It takes quite a bit of guess work out and would be a great compliment with your other SEO tools. In a nutshell SEO Digger tells you what keywords your site ranks for in the top 20 of Google.  It also compares how you do against the WordTracker and Overture Index.  You can run searches... 

Learning the latest techniques for marketing your real estate blog and website should be fun.  We know your time is valuable which is why we boil down the techniques into straight forward posts. Have you ever wondered what we read to share this information?  We do participate in blogs across the blogosphere, but we also do some traditional reading. I know, crazy, actual books!  Here are some of the books that we have read lately that you might want to check out as well to deepen your online marketing... 

 Keywords truly form the foundation of both blogs and real estate websites.  In order for our blogs and websites to be found they need to be rich with the content that people are actually searching for. Your content should be well written and the search engine determines what the page is about by “looking” at the page and seeing the different “keywords” that compose the page.  Now, there are a couple of basic ways you can find out what people are searching on out there. ...