Microsoft has rebranded it’s search engine as BING.  Instead of the simplicity of the Google interface, they have a large image that is a bit distracting and yet still impressive looking.  The search box is prominent and employs a “search suggest” type functionality that we are all becoming used to since Google and Yahoo have made it part of their search engines. Search with Microsoft BING   Although it is certainly noticeable that they have updated their algorithm, one of the... 

Sylvester Stallone must be happy this past weekend because AMC was playing a multitude of Rambo movies.  Sly’s character of Rambo, truly is an amazing action hero.  He is constantly put in situations where seemingly he has no way out.  He must overcome overwhelming odds, with seemingly no way out in order to save the day.  Whether it is rescuing POW’s or the Colonel he always finds a way to come out on top. One of the neat aspects about Rambo is that he is not one dimensional.  Now,... 

For many that start with traditional real estate training, some of the first things that you learn about are methods such as farming and getting in touch with your “sphere of influence”.  With both of these methods you learn that you must stay in touch with them on a consistent basis so you can be at the forefront of their minds when it comes time for a real estate need.  Keeping a consistent touch will enable your sphere and farm to send you business month in and month out.  The funny... 

These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

One of the biggest challenges that agents run into when developing their websites is what to put on that first page.  Before you get out that 8 x 10 glossy photo we thought it might be helpful if we gave you a method that both visitors and search engines will like.   Keeping that first page of your real estate website simple and making your visitors aware of the areas you cover will create visitors who stay longer and give the search engines an easy way to know what your website is about. Look... 

Getting others to link to your website or blog is continually a challenge.  Inbound links are becoming more and more valuable each day as authors and webmasters realize the importance they have in the search engine results.  So if links are an item of currency on the Internet how do we get people to give us their valuable links?   Let’s look at what a Top Blogger has to say Jon Morrow of CopyBlogger recently wrote a post entitled “Why No One Links to Your Best Posts (And What to... 

That’s right, for all that work you put in optimizing your pages over the most competitive keywords, it means absolutely nothing.  It doesn’t matter if you are #1 and there are 3,000,000 more people behind you in the SERPs, it just doesn’t mean anything at all.  In fact it may give you bragging rights around town and may even feel good to say, but what is it actually doing for you? Before Matt Cutts and the other powers to be at Google stop reading (at least that is my wishful... 

This tool, recently released by Google looks like an enhanced version of their trends tool.  Google Insights though gives some great data for some lower volume word searches which trends never seemed to do. http://google.com/insights/search/ Carefully using this tool you can find some hidden jewels of keywords that you might not have yet uncovered.  With their “Rising Searches” feature you may be able to jump start some content into your blog and website and take advantage of traffic... 

Although 2008 has thus far been a challenging year for many real estate professionals, one of the best aspects is that everyone has been forced to look at actually doing some marketing (I know crazy to think that you can’t do 15 sales a year by showing up to an open house for an hour on a Sunday, but I digress).  For many agents that has meant entering the world of online marketing. As real estate agents we are often drawn to the instant fix.  Just “buy this now” and you will... 

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How...