Learning the latest techniques for marketing your real estate blog and website should be fun.  We know your time is valuable which is why we boil down the techniques into straight forward posts. Have you ever wondered what we read to share this information?  We do participate in blogs across the blogosphere, but we also do some traditional reading. I know, crazy, actual books!  Here are some of the books that we have read lately that you might want to check out as well to deepen your online marketing... 

 Keywords truly form the foundation of both blogs and real estate websites.  In order for our blogs and websites to be found they need to be rich with the content that people are actually searching for. Your content should be well written and the search engine determines what the page is about by “looking” at the page and seeing the different “keywords” that compose the page.  Now, there are a couple of basic ways you can find out what people are searching on out there. ... 

Have you had a vacation planned and all you could do was research what to do there and what it was going to be like? You just wanted to see how you could spend your time there and it became a huge topic of conversation among family, friends, and coworkers.  If you can invoke the same emotion (or at least close) with your real estate website or blog you will have a hit on your hands and a lead generation machine that just keeps providing leads for you day in and day out. People will talk about your... 

 Across the blogosphere I have seen many posts speaking about how to get your website a higher PageRank™.  In fact in some cases it has become an obsession to get as high a PageRank as possible.  So exactly what is PageRank and how important is it really?For those new to marketing their websites and learning about Google, PageRank™ (often referred to as “PR”) is a system that has been developed by the founders of Google, Larry Page and Sergey Brin, that demonstrates the level of... 

Well, not just a channel that’s on TV anyway (although that might happen someday).  The Google channel on YouTube is actually filled with great tips for your SEO skills and more.  They often feature Matt Cutts, Google Guru in charge of search, and they address topics ranging from the latest features in GoogleMaps API, Google Webmaster Tools, to the importance of using Alt Tags for images on your website.   You can subscribe to the channel today, I would recommend checking out some of the... 

 Ryan Lash is a search engine marketing consultant and founder of YMarketing.  He has helped some of the largest Fortune 500 companies improve their results online.  YMarketing tackles everything from pay per click marketing campaigns, search engine optimization, to website usability.  With over 10 years in the business of search engine marketing you won’t want to miss what Ryan has to say as he provides insights into real estate professionals improving their web presence. Ryan tackles... 

Every 3 months or 5,000 miles without fail I take my truck to get its oil changed and to make sure that everything is running smoothly. In fact I just can’t help myself I will rearrange everything to make sure that I take my truck in to get its regular service. My brother is no different with his car. I think that maybe its because our dad was so crystal clear on the fact that we had to make sure to take care of our vehicles so that they could take care of us on the road. Dad taught us to make... 

Tiger Woods, regarded as one of the best golfers in history spends an incredible amount of time working on his game.  He takes the time to perfect his strokes with each and every one of his clubs in his arsenal.  Since he takes such care in mastering each club a reporter once asked him “Tiger, so what is your favorite club?”  Tiger did not take but a moment to respond as he said “All 14″.  His point was well taken since at any point during the game of golf he must always... 

 Have you ever made the decision to join a gym with just a bit of hesitation?  I mean, you know it is the right thing to do, but you still are just a little reluctant to get in there and get to working out.  After all, the mere thought of exercise has the word “work” in “working out”, so it must be painful, right? In fact, the overwhelming anxiety of joining the gym and then doing something like working out stops many from ever attempting the task! This is not much different... 

I have always found it amazing that many real estate professionals say “I want to have a great website, but I just don’t know what to write.”  Really? I ask that same person about their area though and they just can’t shut up.  They tell me everything from the best streets to live on, the types of homes, and what sq footages are most common but their website says nothing about it!  I always say, just write what you just told me and you will have a great website.  It really can be that...